Different approaches in Social Media for companies (45 min.)
- New Media Room
- sk
The case studies from Slovakia and other countries - how different social media approaches help companies to achieve different goals: to gian information from the customers, to communicate with them, to help them, to make them active, ...
The speech will include also the last trends from Cannes Lions, where I have represented Slovakia, this year too.
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Michal Pastier (SK)
Digital Creative Director at ZARAGUZA digital
With forty awards for creativity and efficiency of the campaigns that he worked on, Michal is one of the Slovak most prized advertising designers. He's the onle copywriter in Slovakia and Czech Republic that won award in the YOUNG CYBER LION category at the most prestigious advertising festival in the world - Cannes Lions.
After five years in the advertising agency Istropolitana Ogilvy cofounded the company ZARAGUZA digital, where he works as a Digital Creative Director. Zaraguza become the most prized digital agency - in the first year of operating!
