Communicating and Selling UX Design Deliverables
Jan Šrůtek
UX Hall, sat 24th sep 12:00
30 min., cs › en
Design professionals frequently present their outputs to colleagues or clients. The extra challenge for user experience designers is that our outputs tend to be largely only conceptual and abstract. Most often, we are selling mere ideas. Therefore, it is essential we communicate these ideas and the underlying design rationale effectively - both in documents and in-person.
This session will aim to address these challenges by discussing guidelines and presentation frameworks for communicating design work. Next, we will look at typical UX design deliverables – personas, wireframes, and sitemaps, to illustrate how they could be improved by drawing on classic visual and information design principles.
This is a practical 'How to' session that will arm you with processes and methods that should allow you to sell your designs better.
Video
Video for this talk is only available for conference attendees.
Log in to watch the video.
Jan Šrůtek
User Experience Consultant, Flow Interactive/Foolproof
Jan works in London for Europe’s largest specialist Experience Design agency Flow Interactive/Foolproof. He has consulted for a couple of the world’s biggest brands, and has been lucky enough to learn from some of the smartest people in the user experience industry over the last few years.
Jan is passionate about researching, designing and optimising people’s experiences and interactions with digital products and services, and believes in a user-centred design process.
Jan tweets as @JanSru.
