Lean Product Development: Hustlin' for Traction
Dan Martell
Business Hall, sat 24th sep 14:30
60 min., en › cs
In todays world of open source, cheap computing power and API's, it's
not if you can build it, but should you build it. The #1 startup
killer is running out of time to "figure it out" before you get
traction. Lean product development is the methodology that allowed
companies like; PayPal, Yelp, and Ardvark to pivot into their market
to become a dominate player. There is a science behind the approach
and in this talk I'll go over customer development, feature
prioritization, split testing, product metrics and agile development
as approaches to increase your probabilities of succeeding as a
startup.
Video
Dan Martell
Co-Founder, Flowtown
Dan Martell is the co-founder of Flowtown, a venture backed startup that helps businesses turn their best customers into their best marketers. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008. As an informal angel investor (12 companies), he is active in advising entrepreneurs using lean startup methodology and metrics based marketing to gain market adoption. He's also a board member of the non-profits Startup Weekend.
