Be a punk consumer!

“How to get rich by not letting them manipulate you”

Design Hall 40 min

Video

  • What is it about?

    Richard: We are being manipulated every day. Ads tell us what to want. Shops are designed so that we will buy what we didn't want. Eshops are trying to convince us, that expensive is cheap. It's time to do something about it. It's time to fight back. And to make money off it.

  • What will the visitors get from it?

    Richard: Visitors will learn what drives their shopping decisions, offline and online. I will show them how to protect themselves and how to help others. And even how to get rich by doing it.

  • For whom it is?

    Richard: The talk will be useful for all consumers. If you shop sometimes, you are the perfect target audience. And if you know something about web technologies, even better. You will get lots of inspiration and tips for your projects.

  • What do I presently work at?

    Richard: I develop browser extensions. Also, I grow tomatoes.

  • Which of my existing achievements do I value the most?

    Richard: When my son was three years old, I showed him how to use an Xbox controller. So now we can play Castle Crashers and Lego Batman together.

  • What would I like to achieve?

    Richard: To move away, somewhere warm by the sea. And to never see snow again.

  • What do I look forward to at the WebExpo?

    Richard: I'm really looking forward to the time between the presentations. That's when I'm going to personally meet lots of my on-line friends.

Richard Fridrich

Product manager Centrum Holdings