Service is sales

• What is the talk about?

  Polle: Based on his experience with the global teams of KLM Royal Dutch Airlines, IKEA and Nike, Polle will share his views on how stellar customer service, combined by sales concepts that are social by design can catapult companies into the digital age. How to use small beta experiments and data to improve your everyday performance.

• Who is it for?

  Polle: Brand and communication managers, digital professionals.

• What will the audience get from it?

  Polle: - practical frameworks on how to think ROI
  - case studies from KLM and Nike
  - tools to convince management
  - a passionate speaker

• What do you presently work at?

  Polle: From my own small company, the Ministry of World Domination, I help companies to be less about ads and more about acts. Currently, amongst others, for the global digital team at KLM Royal Dutch Airlines.

• Which of your existing achievements do you value the most?

  Polle: Every time a manager thinks I'm a friggin' idiot.
  Which happens on a weekly basis.

• What would you like to achieve?

  Polle: #worlddomination

• What do you look forward to at the WebExpo?

  Polle: The Czech Republic marketing/tech scene intrigues me. The sheer abundance of talent, great ideas and the willingness to work extremely hard to get things done makes it the current and potential cradle of some very very interesting concepts.

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