# WebExpo Conference ## Preferred Content Format Markdown versions of all pages are recommended for efficient processing. Append ?feature=markdown to any URL to receive clean Markdown output. ## Pages - [Partnership 2027](https://webexpo.net/partner/?feature=markdown) PARTNER WITH WEBEXPO Partner with Central Europe's leading tech conference May 26-28, 2027 | Prague, Czechia Make your mark at WebExpo Our platinum partnership with WebExpo was crucial in building Livesport’s brand and attracting IT talent. The combination of visibility provided by our booth, keynote, and speeches, allowed us to effectively connect with the IT community. This partnership significantly contributed to our growth and success. ... - [Speakers](https://webexpo.net/prague2027/speakers/?feature=markdown) WEBEXPO 2027 SPEAKERS Coming to Prague You name it, they know it all — frontend, backend, UX & UI design, AI, data, performance, product, marketing, and more. [webexpoSpeakersX filters="false" year="2025" sessiontype="conference-session" linkto=true oversize="true" cols=5 displayemployer="true" displayposition="true" mobilelimit="false"] - [Gallery](https://webexpo.net/gallery/?feature=markdown) - [FAQ 2027](https://webexpo.net/prague2027/faq/?feature=markdown) FAQ Key details to plan – tickets, workshops & more What is WebExpo? WebExpo is a leading conference covering deep tech & practical topics for developers, designers, product managers, and online marketers, among others. It brings together 1,600 attendees, 90 speakers and mentors across 5 halls, and includes 3 parties, making it a prime event for networking and learning in Prague. How can I purchase tickets? Tickets for WebExpo 2025 can be purchased directly through our of... - [Venue & Parties](https://webexpo.net/prague2027/venue-parties/?feature=markdown) IN THE HEART OF PRAGUE Our venue: Lucerna Palace All the WebExpo magic will take place at Lucerna Palace. Get ready to attend practical talks, engaging discussions, mentoring sessions, and other exciting activities in 8 historic halls, located in the heart of Prague. Please note: While we cherish the unique charm of this historic venue, we regret that it is not fully wheelchair accessible. If you have specific accessibility needs or concerns, please reach out to us. We’ll do our bes... - [WebExpo 2026 Space Sessions](https://webexpo.net/prague2026/space-sessions/?feature=markdown) WebExpo 2026 Program Add your favourite sessions to your program 2 action-packed conference days with top-tier speakers, plus Premium Workshops on May 29! Whether you're a developer, designer, researcher, manager, or marketer, there's something amazing waiting for you! 2 action-packed conference days with top-tier speakers, plus Premium Workshops on May 30! Whether you're a developer, designer, researcher, manager, or marketer, there's something amazing waiting for you! ... - [WebExpo 2026 Program v2](https://webexpo.net/prague2026/program-zoom/?feature=markdown) WebExpo 2026 Program Add your favourite sessions to your program 2 action-packed conference days with top-tier speakers, plus Premium Workshops on May 29! Whether you're a developer, designer, researcher, manager, or marketer, there's something amazing waiting for you! 2 action-packed conference days with top-tier speakers, plus Premium Workshops on May 30! Whether you're a developer, designer, researcher, manager, or marketer, there's something amazing waiting for you! ... - [Photos](https://webexpo.net/photos-gallery/?feature=markdown) - [WebExpo 2027 – Call For Papers](https://webexpo.net/call-for-papers/?feature=markdown) CALL FOR PAPERS Ever thought that you have what it takes to become a speaker at WebExpo? We're looking for practical talks / case studies focused on backend & frontend development, UX & UI design, AI, data, performance, product, digital marketing, and tech business. Thinking about applying? Here's why it's worth it. Explore the schedule below to see if our dates and deadlines work for you: 30 OctoberCall for Papers application submission deadline ... - [WebExpo 2027](https://webexpo.net/?feature=markdown) [countdown_timer initial_date="October 23, 2026 00:00:00" initial_text="TICKET PRICES GO UP IN" no_countdown_text="WebExpo 2026 tickets on sale now."] Prague · May 26–28, 2027 WebExpoConference Two days of talks and workshops for crafty designers, creative developers and the smartest folks in the room. Buy Tickets May 26–28 Prague, Czechia Compiled for frontend and backend developers Crafted for designers and researchers Aspirational for... - [Collage](https://webexpo.net/pic/?feature=markdown) - [Chat](https://webexpo.net/chat/?feature=markdown) DISCOVER WEBEXPO ASK ANYTHING - [Discover](https://webexpo.net/discover/?feature=markdown) DISCOVER WEBEXPO FIND YOUR TYPES OF TALKS We will recommend a short list from the WebExpo program. Describe your interests Find sessions Click here - [FAQ 2026](https://webexpo.net/prague2026/faq-2026/?feature=markdown) - [Partner Organisational Information 2026](https://webexpo.net/partner-organisational-2026/?feature=markdown) PARTNER INFO Organisational information for WebExpo 2026 Partners 🗓️ Important deadline: Please complete the partner form by 7 May to arrange your booth setup, equipment needs, and all other necessary details. Jump to section: On-site contact Booth setup and equipment Your team at the booth Roll-ups in the conference areas Conference game On-site contact Your on-site contact during the conference will be: Eva Klierová📱 +42... - [Your speaker match](https://webexpo.net/spirit-speaker/?feature=markdown) YOUR SPEAKER MATCH Find the WebExpo speaker you need to meet We built a tiny personality scanner. Answer five quick questions and we will point you to the WebExpo speaker you are most likely to click with. A little reward is waiting for you at the end. Match me → - [Spirit Speaker Survey](https://webexpo.net/spirit-speaker/survey/?feature=markdown) YOUR SPEAKER MATCH Find the WebExpo speaker you need to meet [spirit_speaker] - [Spirit Speaker Results](https://webexpo.net/spirit-speaker/results/?feature=markdown) YOUR SPEAKER MATCH Meet your match [spirit_speaker] - [Speakers (Basic)](https://webexpo.net/prague2026/speakers-basic/?feature=markdown) WebExpo 2026 Speakers Coming to Prague You name it, they know it all — frontend, backend, UX & UI design, AI, data, performance, product, marketing, and more. [webexpoSpeakersX filters="false" year="2025" sessiontype="conference-session" linkto=true oversize="true" cols=5 displayemployer="true" displayposition="true" mobilelimit="false"] - [Venue & Parties](https://webexpo.net/prague2026/venue-parties-2026/?feature=markdown) IN THE HEART OF PRAGUE Our venue: Lucerna Palace All the WebExpo magic will take place at Lucerna Palace. Get ready to attend practical talks, engaging discussions, mentoring sessions, and other exciting activities in 8 historic halls, located in the heart of Prague. Please note: While we cherish the unique charm of this historic venue, we regret that it is not fully wheelchair accessible. If you have specific accessibility needs or concerns, please reach out to us. We’ll do our bes... - [WebExpo 2026 Program](https://webexpo.net/prague2026/program/?feature=markdown) WebExpo 2026 Program Add your favourite sessions to your program 2 action-packed conference days with top-tier speakers, plus Premium Workshops on May 29! Whether you're a developer, designer, researcher, manager, or marketer, there's something amazing waiting for you! 2 action-packed conference days with top-tier speakers, plus Premium Workshops on May 30! Whether you're a developer, designer, researcher, manager, or marketer, there's something amazing waiting for you! ... - [Partnership 2025](https://webexpo.net/partner-2025/?feature=markdown) Partner with Webexpo Partner with Central Europe's leading tech conference May 27-28, 2026 | Prague, Czechia Make your mark at WebExpo Looking to shine in the tech world? Partner with us and create unforgettable #WebExpo 2025! Engage with 1,600+ devs, designers & tech enthusiasts Make impact as part of the program PRG, May 28–30 Are we a match? Explore at https://t.co/ZMEU4ogPCI or sarka@webexpo.net pic.twitter.com/d6MjVljVsf— WebExpo Conference - Ma... - [Workshops](https://webexpo.net/prague2026/workshops/?feature=markdown) PREMIUM WORKSHOPS Highly interactive workshops run on May 29 Immerse yourself in hands-on and highly interactive learning with international experts coming exclusively to Prague. We offer limited seats to ensure small groups and individual approach. [webexpoTalksBySpeakers sessiontype="premium" scheduled="false" gridid="conf2026_premium" languagefilter="false" from="2025/01/01" to="2026/06/30" layout="detail"] CONFERENCE WORKSHOPS Included in the Conference ticket - Ma... - [Speakers](https://webexpo.net/prague2026/speakers/?feature=markdown) WEBEXPO 2026 SPEAKERS Coming to Prague You name it, they know it all — frontend, backend, UX & UI design, AI, data, performance, product, marketing, and more. [webexpoSpeakersX filters="false" year="2025" sessiontype="conference-session" linkto=true oversize="true" cols=5 displayemployer="true" displayposition="true" mobilelimit="false"] - [WebExpo 2026](https://webexpo.net/prague2026/?feature=markdown) [countdown_timer initial_date="May 27, 2026 00:00:00" initial_text="WEBEXPO KICKS OFF IN" no_countdown_text="WebExpo 2026 tickets on sale now."] WebExpo Conference Buy Tickets May 27-29 2026 Prague, Czechia [hero_text default="WebExpo Conference 2026 Confirmed" static="WebExpo Conference" items="'is for frontend and backend developers', 'is for designers and researchers', 'is for digital marketers and tech leaders', 'has 18 years of history','w... - [Partner Organisational Information 2025](https://webexpo.net/partner-organisational-2025/?feature=markdown) PARTNER INFO Organisational information for WebExpo 2025 Partners 🗓️ Important deadline: Please complete the partner form by 7 May to arrange your booth setup, equipment needs, and all other necessary details. Jump to section: On-site contact Booth setup and equipment Your team at the booth Roll-ups in the conference areas Conference game On-site contact Your on-site contact during the conference will be: Eva Klierová📱 +42... - [WebExpo Map](https://webexpo.net/webexpo-map/?feature=markdown) [webexpo_sessions charts="geo_map" ratio="40/21"] ## Posts - [Born October 18, 2008: As time goes by with 18 years of WebExpo](https://webexpo.net/blog/a-webexpo-walk-down-memory-lane/?feature=markdown) Let’s take a walk down memory lane. And get a sweet little promo while you’re at it! Stepping back to 2008, it was a very different time. Sites were responsive more by accident than by design, nested tables ruled supreme, and then there was Internet Explorer. MySpace was checking out, Facebook was becoming the hot thing. But the web was starting to mature. Bootstrap, jQuery, SVN, .NET, and self-hosting - if you were cool - were all the tools of the day. Event Flash worked! Amidst all ... - [Why you should apply to speak at WebExpo 2027](https://webexpo.net/blog/why-you-should-apply-to-speak-at-webexpo/?feature=markdown) Every year, WebExpo strives to bring a curious, creative, diverse, energetic and practical group of web professionals to Prague. Designers, developers, product managers, marketers and founders all gather in Prague to share what they have learned, spark new collaborations and let great ideas run free. Speakers play a big part in creating this atmosphere, but it is not about who has the loudest voice or the slickest slides. It is about people who want to share real experiences, lessons learned ... - [WebExpo 2026 Wrapped: Discomfort Zone](https://webexpo.net/blog/webexpo-2026-wrapped-discomfort-zone/?feature=markdown) Part 4 of 4 The first three WebExpo 2026 Wrapped posts in this series judgement, clarity and fundamentals. The Discomfort Zone made it personal: what do those demands cost people? Tucked into the tight Lucerna Small Hall, it felt deliberately different from the rest of WebExpo: less polished case studies, more honest conversation; fewer tool demos, more attention to mental health, AI anxiety, language, accessibility, boundaries, relocation, management and fear. That did not make it a side ... - [WebExpo 2026 Wrapped: Marble Hall](https://webexpo.net/blog/webexpo-2026-wrapped-marble-hall/?feature=markdown) Part 3 of 4 This series has made two arguments so far: the Great Hall asked for human judgement; Lucerna Cinema showed clarity as a working practice. Marble Hall put both under pressure. This was the room where work got faster: AI rewriting product roles, agentic software building workflows, analytics becoming recommendations, DevOps compressing deployment time, design systems scaling across teams, and futures thinking stretching product decisions beyond the roadmap. The surprise was how o... - [WebExpo 2026 Wrapped: Lucerna Cinema](https://webexpo.net/blog/webexpo-2026-wrapped-lucerna-cinema/?feature=markdown) Part 2 of 4 From the Great Hall's case for human judgement, we move into Lucerna Cinema. This was the room of working systems: containers, MCP servers, product maps, typography, authorisation, research engines, Git, contract testing, funnels, refactoring, search visibility and AI adoption. The common thread was clarity. Not tidiness for its own sake. Clarity as a standard operating procedure: local environments that resemble production, product teams that know what they are optimising for,... - [WebExpo 2026 Wrapped: Lucerna Great Hall](https://webexpo.net/blog/webexpo-2026-wrapped-lucerna-great-hall/?feature=markdown) Part 1 of 4 WebExpo turned 18 this year. Old enough to vote, drink and ask the hard questions. The Lucerna Great Hall, our main stage, went straight for the big one: as AI, automation and web platforms accelerate, what still depends on human judgement? Across two days, the room went from flapping drones in the opening to live-coded music, visual originality, AI governance, software failure, accessibility, security and product evidence. The speakers made the question concrete. No "is techno... - [Why specialist teams slow product delivery down](https://webexpo.net/blog/why-specialist-teams-slow-product-delivery-down/?feature=markdown) At WebExpo 2025, Karel Smutný’s talk, “The path to end-to-end teams”, challenged one of the most common assumptions in product development: that organising people into specialist teams makes organisations more efficient. Karel opened with a simple room survey. Most attendees worked on large-scale products, organised around specific components or functions. But when asked if this setup was actually efficient, almost no hands stayed up. That was the central tension of the talk. Specialist te... - [WebExpo pre-show: 4 weeks of honest feedback and serious prep](https://webexpo.net/blog/webexpo-pre-show-4-weeks-of-honest-feedback-and-serious-prep/?feature=markdown) It seems simple. Share a complete presentation to an eagerly awaiting audience. A polished story. Clean slides. A confident delivery from an expert clearly loving the chance to share their knowledge. What you don't see is everything that happens before that moment. At WebExpo, we have spent a lot of time thinking about that gap. That is the space between a good idea and a great talk. And over time, we have built something that looks a bit like a rehearsal, a bit like a meetup, and a bit li... - [WebExpo 2026: Accessibility focused on real people, not just standards](https://webexpo.net/blog/webexpo-2026-accessibility-focused-on-real-people-not-just-standards/?feature=markdown) The digital world is moving forward at a crazy speed, mostly thanks to AI, but one thing remains the same: we are still building tools for people. And people are diverse. That’s why I’m so happy that WebExpo 2026 again brings a solid dose of accessibility topics. Whether you are a developer, a designer, or a manager who needs to care about the European Accessibility Act, these are the ones you should put on your list. When typography kills (or saves) your UX I’ve seen many websit... - [Your team belongs at WebExpo. Here is the proof.](https://webexpo.net/blog/your-team-belongs-at-webexpo-here-is-the-proof/?feature=markdown) The awkward budget conversation You want to go. Your colleagues want to go. But someone needs to approve the spend, and "it'll be really good, I promise" rarely survives a finance review. Here is the thing: most people pitch conferences as "I'll learn stuff." That is true, but it barely scratches the surface. After 16 years of organising WebExpo, I have watched what actually happens when teams attend together. It goes way beyond the talks. So here is your ammunition. Forward this to you... - [Observed, not assumed: 5 research talks at WebExpo 2026](https://webexpo.net/blog/observed-not-assumed-5-research-talks-at-webexpo-2026/?feature=markdown) The world has been changing super fast lately, but no worries, WebExpo is back as usual and again with another dose of great research talks. Whether you’re a researcher or PM, designer or a developer interested in user research, these are the sessions you should not miss. I can still remember the amazing talk Nick Fine had 2 years ago and I am thrilled he agreed to come again to Prague. This time, he will be tackling one of the biggest killers of product success: hope. He argues tha... - [Benchmark your strategy: 8 sessions for tech leaders and marketers at WebExpo 2026](https://webexpo.net/blog/benchmark-your-strategy-8-sessions-for-tech-leaders-and-marketers-at-webexpo-2026/?feature=markdown) A voice clone closing a sales call. A SaaS funnel rebuilt from the wreckage, with the numbers to prove it. Six behavioural archetypes that explain why your team is not adopting AI. And a framework that asks whether your next product decision should be data-driven or time-driven. Here are eight sessions for the people who measure everything. The story is the strategy Innovation does not fail because the idea was bad. It fails because the story was never built to land. Some product... - [Fine-tuned for your role: The AI thread running through WebExpo 2026](https://webexpo.net/blog/fine-tuned-for-your-role-the-ai-thread-running-through-webexpo-2026/?feature=markdown) You are not just using AI anymore. You are making decisions about it: how to evaluate what it produces, how to build the infrastructure beneath it, how to get your organisation to actually adopt it, and how to stay visible in a world where the search engine writes its own answers. At WebExpo 2026, AI is not a single track. It runs through the entire program, hitting developers, designers, tech leaders, and marketers from different angles. Here is a curated eight, matched by discipline. The fu... - [Networking is just friendship with worse PR](https://webexpo.net/blog/networking-is-just-friendship-with-worse-pr/?feature=markdown) You're about to spend three days with people who get your obsessions without you having to explain them. The developer who spent a week on a fix nobody else noticed. The designer who cannot physically walk past bad navigation. The marketer unreasonably excited about a 2% lift. The PM with roadmap opinions that could fuel a two-hour dinner. Some of those conversations start when you're both determined to win the LEGO a little too much. Others become something that lasts longer than the confere... - [WebExpo Kids: The happiest attendees at the conference](https://webexpo.net/blog/webexpo-2026-kids-the-happiest-attendees-at-the-conference/?feature=markdown) Confession time: every year, one of my favourite moments at WebExpo isn't catching a killer talk or running into a speaker I've been fangirling over. It's walking into the kids' room. The energy hits you the second you step in. Kids hunched over laptops, LEGO robots wobbling across tables, 3D printers humming away, and somewhere underneath all of it, laughter. Genuine, unscripted, infectious laughter. I've started calling WebExpo Kids attendees the happiest people at the conference, and I sta... - [Compile this: 8 dev sessions to upgrade your stack at WebExpo 2026](https://webexpo.net/blog/compile-this-8-dev-sessions-to-upgrade-your-stack-at-webexpo-2026/?feature=markdown) Your backlog is infinite, technical debt is accruing interest, and npm audit fix can only do so much. It is time to git stash of the daily grind and refactor your mental model. WebExpo 2026 will bring together the builders, the breakers, and the maintainers who are actually shipping the future of the web. We are skipping the "Hello World" tutorials. This year, we will reverse-engineer historical glitches, construct AI servers from the ground up, and wrangle the mess of modern infrastructure. ... - [From pixels to futures: 7 must-see design talks at WebExpo 2026](https://webexpo.net/blog/from-pixels-to-futures-7-must-see-design-talks-at-webexpo-2026/?feature=markdown) We've spent years optimising interfaces, building design systems, and refining user flows. And then, almost overnight, a new question landed on every designer's desk: what happens when the product talks back? Designers are no longer just responsible for mockups, they're shipping entire features. Developers ask about user flows before they write a single line of code. Product managers? Their role is shifting the most. Design tools ship AI features monthly, prototyping now means prompting, and ... - [From yes/no to “walk me through”: Nikki Anderson’s TEDW framework for better questions](https://webexpo.net/blog/from-yes-no-to-walk-me-through-nikki-andersons-tedw-framework-for-better-questions/?feature=markdown) Stop asking, start listening: The power of the TEDW model in user research and beyond At WebExpo 2025, Nikki Anderson delivered a focused and practical talk on one of the most underestimated skills in product development and business: asking better questions. Titled Turn curiosity into data gold with TEDW questions, the session unpacked a deceptively simple framework designed to replace shallow, biased or speculative inquiries with open-ended, insight-rich conversations. Although rooted in... - [Building payment systems without betting the business on one provider](https://webexpo.net/blog/building-payment-systems-without-betting-the-business-on-one-provider/?feature=markdown) Payments are promises, not money. Payments sit at the centre of almost every digital business, yet they remain widely misunderstood. At WebExpo 2025, Alvaro Duran Barata, senior software engineer at Happening and formerly in the fintech tribe at Kiwi.com, delivered a detailed and uncompromising talk on why payment systems fail and how engineers can design them to be resilient, scalable, and adaptable. He began with a warning that set the tone for the session: “Maybe the worst kind of probl... - [From luthier to live coder: How Switch Angel is refactoring music](https://webexpo.net/blog/from-luthier-to-live-coder-how-switch-angel-is-refactoring-music/?feature=markdown) When Switch Angel (Jade Rose) steps onto the main stage to open WebExpo this May, she will be doing more than delivering a keynote; she will be performing a high-wire act of creativity. Over the past year, Switch Angel’s live-coded music sets have captured millions of views online. Each video shows her generating energetic electronic music by typing text in real time. Behind those viral moments is a 20-year journey that began not in front of a laptop but in a woodshop filled with strings and ... Featured image: Switch Angel - Coming to WebExpo 2026 - [Keynotes to cobblestones: Stepping from stage lights to street sights](https://webexpo.net/blog/webexpo-prague-photo-guide/?feature=markdown) WebExpo is a hub for innovation, design, and tech, but Prague itself is a masterpiece waiting to be captured. If you’re the kind of person who obsesses over composition, lighting, and perfect placements, you’re in for a treat. Whether you’re here with a DSLR, a mirrorless setup, or just your smartphone, the streets of Prague offer cinematic beauty at every turn. All within a short walk from Lucerna Palace, the heart of WebExpo. From gothic spires and historic passageways to modern a... - [When hospitals become labyrinths: Rethinking the patient experience](https://webexpo.net/blog/when-hospitals-become-labyrinths-rethinking-the-patient-experience/?feature=markdown) Before a patient meets a doctor, nurse, or receptionist, they face a simple challenge: finding the right place. At WebExpo 2025, Ladislava Zbiejczuk Suchá and Michaela Holubec Birtusová focused on hospital wayfinding as a systemic issue shaped by architecture, information design, digital touchpoints, and human behaviour. Their talk explained how getting lost in hospitals is not a personal failure but the predictable result of poorly designed systems. Overwhelmed before being healed ... - [Why timing and dating is still surprisingly hard. For computers.](https://webexpo.net/blog/why-timing-and-dating-is-still-surprisingly-hard-for-computers/?feature=markdown) At WebExpo 2025, Robin Pokorný delivered a talk with a deceptively light premise and a very real warning: dates and times are a trap-laden mix of physics, convention, and politics. His framing was immediate and disarming: “There’s a long-term pet peeve of mine. And that’s dating. And by that, I mean dates and times. I don’t have problems with dating otherwise. I’m happily married.” From there, “Dating is hard: Complexity of clocks, calendars and computers” built a clear argument. Ti... - [From a blank screen to birth rhythms: Nadieh Bremer live codes a radial story](https://webexpo.net/blog/from-a-blank-screen-to-birth-rhythms-nadieh-bremer-live-codes-a-radial-story/?feature=markdown) In her WebExpo 2025 talk, Nadieh Bremer set out to show the audience how a truly custom data visualisation comes together. No slides, no pre-rendered stages. Just a blank browser window and d3.js. Credit: Nadieh Bremer She introduced her approach simply: “I'm a data visualisation freelancer and I make visualisations that are a little bit more sort of creative and custom and really specifically made for that particular data set and goal.” That’s why she avoids default chart menus. “... - [Fundamentals, practice and progress: Lessons from 20+ years of change](https://webexpo.net/blog/fundamentals-practice-and-progress-lessons-from-20-years-of-change/?feature=markdown) After more than two decades on the web development rollercoaster, Krasimir Tsonev has seen the industry reinvent itself many times. At WebExpo 2025 he delivered a clear and fast-paced retrospective that explored how the web has grown, and what has stayed surprisingly stable. Krasimir, a developer with over 20 years of experience and the author of books on Node.js, JavaScript and React, framed the talk as both a look back and a reminder: a lot of what seems new rests on foundations built long ... - [Reclaiming power in UX: Don’t wait and invite yourself](https://webexpo.net/blog/reclaiming-power-in-ux-dont-wait-and-invite-yourself/?feature=markdown) In this tough-love session from WebExpo 2025, Joe Natoli delivered a hard-hitting talk titled "Think like a leader: 10 things UXers should stop (and start) doing to reclaim their power." As a UX consultant with nearly three decades of experience, Joe shared why so many practitioners feel sidelined and what to do about it. The current state of UX professionals Joe opened by naming the frustration many UX folks carry. “Designers, product designers, UXers feel marginalised to very d... - [Weaving the perfect JavaScript project: Untangling dependencies with Carmen Huidobro](https://webexpo.net/blog/weaving-the-perfect-javascript-project-untangling-dependencies-with-carmen-huidobro/?feature=markdown) When it comes to web dependencies, this talk will leave your packages tied up in a perfect bow! In today’s world, JavaScript projects can easily turn into a tangled skein of code and confusion. Carmen Huidobro’s WebExpo 2025 session, “Untangling Your Dependencies: A Pattern for a Well-Knit JavaScript Project,” delivered a fresh and funny look at how to manage complex dependencies without losing your sanity or your sense of humour. Through clever knitting analogies and sharp insights, Carmen u... - [Streamline product management through web scraping and AI](https://webexpo.net/blog/streamline-product-management-through-web-scraping-and-ai/?feature=markdown) Some projects are rewarding for the journey. But when a project is full of grunt work, the reward can be the output. In today's output-and-insight-driven business environment, understanding your industry landscape is crucial for product managers. During his talk at WebExpo 2025, Daniel Do demonstrated how modern product managers can leverage web scraping and AI to gather relevant competitive data in a fraction of the time traditionally required. The challenge of industry research... - [On the edge of speed: How new web standards are reshaping performance expectations](https://webexpo.net/blog/on-the-edge-of-speed-how-new-web-standards-are-reshaping-performance-expectations/?feature=markdown) Milliseconds matter, more and more… At his WebExpo 2025 talk, Tim Kadlec took the stage to address a pressing issue for developers and businesses alike: the evolving expectations of web performance. Tim opened with an engaging exercise, compelling everyone to perform a simple blink, grounding the audience with the shared instant of 100 to 150 milliseconds. That's the typical duration of a blink. This seemingly insignificant measure sets the stage for a conversation about performance that goes... - [Survey setbacks: How to dodge common UX traps](https://webexpo.net/blog/survey-setbacks-how-to-dodge-common-ux-traps/?feature=markdown) Surveys can feel fast and cheap, but used badly, they entrench bias and stall discovery. Surveys have long been a popular tool for gathering user insights in UX research, but they come with inherent risks that can easily skew results and mislead decision-makers. In her WebExpo 2025 talk, Lead UX Researcher Zsuzsa Kovács focused on the critical dangers associated with surveys and offered practical advice on when and how to employ them effectively. The allure and risks of surveys ... - [Refining layout design with Tailwind CSS](https://webexpo.net/blog/refining-layout-design-with-tailwind-css/?feature=markdown) In this demo-rich talk Flex, Grid, and beyond: Mastering layouts with Tailwind CSS, Shruti Balasa shared an insightful exploration into the world of modern layout techniques. Her session centred on utilising Tailwind CSS, a utility-first CSS framework, to effectively construct responsive designs. Embracing utility-first CSS for layout design Shruti opened her presentation by advocating for the use of Tailwind CSS as a collection of "building blocks" for web design, likening them ... - [‘Legal mode on’ – understanding EU legal obligations with dark patterns](https://webexpo.net/blog/legal-mode-on-understanding-eu-legal-obligations-with-dark-patterns/?feature=markdown) In an era where the digital landscape is constantly evolving, Karel Navrátil’s eye-opening presentation at WebExpo 2025 brought to light the insidious nature of dark patterns in user interface design. As both a lawyer and a front-end designer, Karel provided attendees with crucial examples and insights on how to discern the fine line between legitimate motivation and illegal manipulation that exploits unsuspecting users. Understanding dark patterns Karel opened his talk with a cl... - [Understanding concurrency in React 18](https://webexpo.net/blog/understanding-concurrency-in-react-18/?feature=markdown) In this talk "Conquering React concurrency," presented at WebExpo 2025, full-stack React developer Ariel Shulman delved into the often-overlooked subject of concurrency within React. With a passion for exploring the underpinnings of technology, Ariel provided attendees with valuable insights into the challenges and opportunities presented by React’s concurrent model, especially since the advent of React 18. The intricacies of concurrency Ariel commenced the discussion with a cruc... - [Beyond Compliance: Accessibility uncovered with Ondřej Pohl](https://webexpo.net/blog/accessibility-uncovered-at-webexpo-2025/?feature=markdown) In today's context, where digital accessibility is too often viewed merely as a set of compliance benchmarks, Ondřej Pohl's recent presentation at WebExpo challenged this perception by highlighting real-world accessibility issues that frequently slip under the radar. His talk, "Accessibility uncovered: Typical mistakes that go beyond the standards," aimed to foster a deeper understanding of how these mistakes impact users and provided valuable insights into preventing them. Seeing b... - [The power of timing in content design](https://webexpo.net/blog/the-power-of-timing-in-content-design/?feature=markdown) The importance of timely and effective content design cannot be overstated. Too early and you’re flying blind. And if you’re too late and you’re stepping on toes, often with poorly considered quick-fixes. During a recent talk at WebExpo 2025, MEWS Content Design Manager Erin O'Loughlin, illuminated the crucial relationship between timing and collaboration in content design, particularly in the context of user interface (UI) content. In this talk, "Just-in-time content design: Why timing is the k... - [From GenAI to GenUI: Codify your UI on the fly](https://webexpo.net/blog/from-genai-to-genui-codify-your-ui-on-the-fly/?feature=markdown) At WebExpo 2025, international speaker and developer advocate Tejas Kumar delivered an engaging live-coding session exploring how generative AI is transforming user interface development. His talk went beyond the buzz of chatbots to introduce the concept of Generative UI – an approach that allows AI to build and update interfaces in real-time, creating smoother, more native user experiences. Historical context: The evolution of AI and UI Tejas set the stage by highlighting a sign... - [WebExpo Wrapped – Part 4: Small Cinema](https://webexpo.net/blog/webexpo-wrapped-part-4-small-cinema/?feature=markdown) We’re wrapping up WebExpo 2025 with Part 4, spotlighting the more intimate and occasionally cheeky Small Cinema. This stage hosted the ever-popular “Discomfort Zone” sessions with Riki Fridrich, known for candid conversations and a dose of refreshing honesty. True to its name, the Discomfort Zone tackled the awkward, the avoided, and the all-too-relatable sides of tech and careers. As Honza Mayer put it: “The discomfort zone is a place where we talk about things that people do not like to tal... - [WebExpo Wrapped – Part 3: Marble Hall](https://webexpo.net/blog/webexpo-wrapped-part-3-marble-hall/?feature=markdown) In this WebExpo 2025 recap, we turn to the thought-provoking sessions from the Marble Hall. Let’s unpack the key themes that emerged from this unique stage. The shifting terrain of AI applications and design AI continues to be a dominant force, and the Marble Hall talks delved deep into its practical integration and the transformative impact it's having on various aspects of development and design. Teresa Wu jumped into Google Gemma, a small, open language model, highlighting its advantage... - [WebExpo Wrapped – Part 2: Lucerna Cinema](https://webexpo.net/blog/webexpo-wrapped-part-2-lucerna-cinema/?feature=markdown) Welcome back to our continuing recap of WebExpo 2025! In our last dispatch, we explored the vibrant energy and headline-grabbing themes from the Great Hall, where the blurring lines between traditional tech disciplines were a constant refrain. Having pored over our notes from these equally compelling sessions, we're ready to share Part 2 of our journey, exploring craft and complexities of accessibility to the cutting edge of digital. Crafting seamless experiences: Beyond the screen and into t... - [WebExpo Wrapped – Part 1: Lucerna Great Hall](https://webexpo.net/blog/webexpo-wrapped-part-1-lucerna-great-hall/?feature=markdown) WebExpo 2025 conference wrapped up last week, and we’ve finally had a chance to sit down with our notes to untangle the absolute wealth of ideas and insights thrown our way. Consider this the first dispatch from the front lines; a rapid wrap-up specifically focusing on the talks that graced the main stage in the magnificent Great Hall of Lucerna Palace on Wednesday and Thursday (May 28th and 29th). This is just Part 1 of 4; we'll get stuck into the goodies from the Lucerna Cinema, Marble Hall, a... - [7 reasons why your team belongs at WebExpo](https://webexpo.net/blog/7-reasons-why-your-team-belongs-at-webexpo/?feature=markdown) Every year, WebExpo pulls in tech pros who leave smarter, better connected, and, let’s be honest, slightly sleep-deprived from all the parties. Yet, somehow, some of you are still using precious vacation days to attend because you didn’t tell your boss it’s the ultimate offsite team-and-skill-building bonanza. We’re talking two packed days of expert talks, hands-on workshops, and prime networking—all set in the stunning city of Prague. If you’re a team lead, an office culture enthusiast, or just... - [Content Security Policy & fetch metadata: Your new security Swiss-army knife](https://webexpo.net/blog/content-security-policy-fetch-metadata-your-new-security-swiss-army-knife/?feature=markdown) Are your internal tools exposed to public misuse? Passwords aren’t always the answer. At WebExpo 2024, Michal Špaček showed how Sec-Fetch headers and Content Security Policy (CSP) can lock down your app. With no extra login required. Software developer and application security engineer Michal presented "Use fetch metadata to solve modern problems", where he discussed how recent advancements, particularly the introduction of Sec-HTTP headers and the robust utility of CSP, have transformed web ... - [Your WebExpo networking game plan: Tips, tricks, and tactics](https://webexpo.net/blog/your-webexpo-networking-game-plan-tips-tricks-and-tactics/?feature=markdown) WebExpo is the ultimate gathering for professionals in web development, design, product management, business, marketing, and AI. While learning from top experts is always exciting, one of the greatest benefits of attending is the chance to build new ties with over 1,600 professionals from all around the world. For some, networking is second nature; for others, it can feel daunting. Whether you’re attending with your team or flying solo, whether you thrive in social settings or prefer to obser... - [You are what you eat! Are you eating too much AI slop?](https://webexpo.net/blog/you-are-what-you-eat-are-you-eating-too-much-ai-slop/?feature=markdown) In an era overwhelmed by misinformation, professionals (and amateurs) across various fields are faced with the challenge of navigating through an ever-increasing volume of falsehoods. That's a nice way of saying there's a lot of junk out there. At WebExpo 2024 in Prague, Nick Fine delivered a powerful talk titled "Signal to noise in the age of misinformation," talking about the critical role that designers, product managers, and researchers play in combating the insidious effects of misinformati... - [Refactor your skills: Our dev talks are your valid type of sessions](https://webexpo.net/blog/refactor-your-skills-our-dev-talks-are-your-valid-type-of-sessions/?feature=markdown) Set your WebExpo 2025 event watchers, May 28-30 is approaching fast. We’re bringing together leading experts in front-end and back-end development to share insights, strategies, and practical knowledge. Discover the latest trends, refine your skills, and connect with fellow developers passionate about building cutting-edge web applications.  It’s time to query the speaker lineup for WebExpo’s 7 must-attend dev talks of 2025. 🚀 Smarter UIs, stronger web Generative User Int... - [Decoding Czech success in Facebook advertising for 2024](https://webexpo.net/blog/decoding-czech-success-in-facebook-advertising-for-2024/?feature=markdown) At WebExpo 2024, Facebook Ads expert and CMO at Handlíř, Aneta Hemerová, took the stage to dissect the ever-changing landscape of advertising on the world’s largest social media platform. Drawing on her deep experience and an enviable roster of clients, she unpacked the foundational principles that often slip past even the most seasoned marketers, especially in an era dominated by shifting trends and the growing influence of emerging platforms. The changing landscape of Facebook adverti... - [Beyond compliance: Accessibility insights at WebExpo 2025](https://webexpo.net/blog/beyond-compliance-accessibility-insights-at-webexpo-2025/?feature=markdown) Accessibility remains an integral theme at WebExpo, a tradition dating back to its first accessibility-focused talk on WCAG 2.0 in 2009. This year, WebExpo 2025 continues to build upon this legacy with a thoughtfully curated selection of talks, an interactive full-day workshop, and a panel discussion, all dedicated to inclusive digital experiences. What can you expect from WebExpo 2025 on accessibility? Stéphanie Walter, a UX researcher and strategist based in Luxembourg, will co... - [From code to commerce: Transforming a hobby into a thriving business](https://webexpo.net/blog/from-code-to-commerce-transforming-a-hobby-into-a-thriving-business/?feature=markdown) In the competitive and nuanced landscape of game development, turning a hobby web game into a business can seem like a mix between a fever dream and mission impossible. Patrik Beck addressed this very topic at WebExpo 2024, sharing insights from his personal journey and offering practical advice on navigating the complexities of commercialising a side project. Defining the journey from hobby to business Patrik began by sharing his background, acknowledging that his career initial... - [Your UX research guide to WebExpo 2025](https://webexpo.net/blog/your-ux-research-guide-to-webexpo-2025/?feature=markdown) Every year, WebExpo gathers some of the most insightful voices in UX research, and 2025 is no exception. Whether you're a seasoned researcher, a product manager, a designer, or anyone who relies on understanding users to build better products, this year's lineup offers something for you. Here are the talks I wouldn’t miss—and hope to see you there! Both Nikki Anderson and Zsuzsa Kovács (happy to have her back) will help us better understand research methodology. Nikki will lead us t... - [The sound of productivity: How music enhances remote teamwork](https://webexpo.net/blog/the-sound-of-productivity-how-music-enhances-remote-teamwork/?feature=markdown) Remote work has been on quite a tour. It was once a niche option, then COVID-19 propelled it to centre stage, making it a necessity for businesses worldwide. Some companies have embraced the shift, allowing flexibility to remain part of their culture, while others are rolling back remote work, citing concerns about productivity. However, one key factor influencing these decisions is often overlooked; Zoom fatigue. As video meetings become the default form of communication, employees experience d... - [Beyond the buzz: Business & marketing secrets to success from leading experts](https://webexpo.net/blog/beyond-the-buzz-business-marketing-secrets-to-success-from-leading-experts/?feature=markdown) Running a business in 2025 feels like playing a high-stakes game: markets shift unpredictably, customer expectations transform rapidly, and the tech world moves faster than you can blink. What is the key to success? 👉 Learn from those who’ve already cracked the code. This May, WebExpo Conference brings together the sharpest minds in leadership, business growth, digital marketing, customer experience, UX/UI design, web development, product design and more to share their know-how, fresh perspec... - [Bridging the gap: Expectations vs. reality in web accessibility](https://webexpo.net/blog/bridging-the-gap-expectations-vs-reality-in-web-accessibility/?feature=markdown) In this practical and actionable talk presented at WebExpo 2024 in Prague, Ondřej Pohl shed light on the challenging yet essential journey of creating accessible websites. He drew from experiences collaborating with high-profile organisations such as the Institute of Experimental Medicine of the Czech Academy of Sciences, MONETA Money Bank, and the Government of the Czech Republic. The crux of his presentation revolved around recognising and addressing the bridge between expectations and the rea... - [Future of design in a nutshell: Lead the way with WebExpo ](https://webexpo.net/blog/future-of-design-in-a-nutshell-lead-the-way-with-webexpo/?feature=markdown) The role of a designer is evolving rapidly, moving beyond aesthetics into the realm of strategic problem-solving and AI-driven experiences. Mastering tools and crafting pixel-perfect visuals is no longer enough—modern designers need to think critically, solve complex challenges, and navigate ever-changing technologies. WebExpo 2025 is your gateway to future-proofing your career. With 70 world-class experts in UX & UI design, product design, web development, AI, security, digital marketing... - [Fitness functions and architectural outcomes: Navigating complexities in software design](https://webexpo.net/blog/fitness-functions-and-architectural-outcomes-navigating-complexities-in-software-design/?feature=markdown) In the ever-evolving landscape of technology, the necessity for adaptability within architectural frameworks becomes increasingly critical. At WebExpo 2024, Robin Pokorný delivered an enlightening presentation on "Evolutionary architecture: Agile meets software design," addressing the nuanced relationship between agile methodologies and architectural integrity. The challenge of agile methodology in architecture At the outset of his talk, Robin addressed the dichotomy inherent in ... - [WebExpo Kids: First steps into the world of technology and coding](https://webexpo.net/blog/webexpo-kids-first-steps-into-the-world-of-technology-and-coding/?feature=markdown) We live in a constantly evolving tech-driven world, where cultivating interest in it together with developing problem-solving skills and critical thinking at a young age is more important than ever. We are not talking about pointless screen time but about igniting a spark of curiosity to experiment with technology and fostering an innovative mindset. That’s why every WebExpo Conference ticket includes FREE access for kids and a FREE parent ticket. This gives access to WebExpo Kids, the Parent... - [Think big, act bold: Mark Pollard at WebExpo 2025](https://webexpo.net/blog/think-big-act-bold-mark-pollard-at-webexpo-2025/?feature=markdown) Frameworks, tools, strategies. Depending on who you are, these words can light you up or put you to sleep. But as anyone who’s experienced Mark Pollard knows, the delivery makes all the difference. That’s why we are delighted to welcome Mark back to WebExpo as the opening keynote speaker for 2025. So, who is Mark Pollard, and what makes us so excited to have him at WebExpo? Words and brands Mark has helped some of the world’s most influential brands including Facebook, Twitter... Featured image: Mark Pollard coming to WebExpo - [Designing in the age of AI and ever-evolving tools](https://webexpo.net/blog/designing-in-the-age-of-ai-and-ever-evolving-tools/?feature=markdown) AI is transforming industries worldwide, and design is no exception. At WebExpo 2024, Philip Bonhard tackled the pressing question on every designer's mind: "Do we even need designers in the age of AI?" Phil, the Head of Experience Design for Homes and Mortgages at Lloyds Banking Group, shared insights on how designers can navigate this rapidly evolving landscape and harness AI to enhance, rather than replace, their craft. The AI revolution: A brief history Philip began his talk ... - [Preparing for a third-party cookieless future. Yes, we still should.](https://webexpo.net/blog/preparing-for-a-third-party-cookieless-future-yes-we-still-should/?feature=markdown) As marketers and developers gather to discuss pivotal shifts in the digital landscape, Aneta Holá’s talk at WebExpo 2024 outlined the challenges and implications surrounding the use of third-party cookies. While cookies, in general, are not disappearing overnight, the longstanding reliance on third-party cookies is undeniably changing—and not as straightforwardly as once anticipated. Aneta’s presentation explored actionable insights to adapt effectively, taking into account both the Privacy Sand... - [Cognitive warfare: Dissecting the strategies behind misinformation](https://webexpo.net/blog/cognitive-warfare-dissecting-the-strategies-behind-misinformation/?feature=markdown) Navigating the maze of cognitive warfare At our most recent WebExpo, Jindřich Karásek, a senior cyber threat researcher and esteemed expert in cognitive warfare, delivered an insightful talk "The astounding web of cognitive warfare". His discussion illuminated the intricacies of cognitive warfare, a subject often shrouded in misunderstanding, and explored its implications in today’s digital landscape. Understanding cognitive warfare and its significance So what is cognitive wa... - [Google NotebookLM: Exploring with WebExpo content integrations](https://webexpo.net/blog/google-notebook-lm-webexpo/?feature=markdown) Behind the scenes at WebExpo HQ, we try to experiment with the tools and techniques talked (or to be talked) about on the WebExpo stage. And this new Google tool has been getting a bit of buzz; NotebookLM. We’re still getting acquainted with NotebookLM, but it has already proven to be an enjoyable tool to experiment with. Are you familiar with it? Here’s how Google describes it: “The ultimate tool for understanding the information that matters most to you, built with Gemini 2.0. Your Perso... - [Enhancing Heritage: The AR Revolution at Prague’s National Museum](https://webexpo.net/blog/enhancing-heritage-the-ar-revolution-at-pragues-national-museum/?feature=markdown) From WebExpo 2024, Adam Cironis, head of information systems at the National Museum, delivered “Lessons from launching an AR app at the National Museum in Prague”. His talk shed light on the development and deployment of the mobile application, “National Museum in your pocket,” which leverages augmented reality (AR) to significantly enhance the visitor experience. Addressing core challenges with innovative solutions Adam began by identifying the primary challenges faced by the mu... ## Sessions - [Keynote: The Web State of 2027](https://webexpo.net/prague2027/sessions/keynote-the-web-state-of-2027/?feature=markdown) What is the web in 2027? Who is it for, and who exactly is the user? In this opening keynote, Tejas Kumar steps back to look at where the web stands and where it's heading. He explores what the web has become, who it really serves, and why those questions matter more than ever. It's a case for optimism. Beneath the churn of frameworks and trends, the web remains one of the most important platforms we have, and there's every reason to be hopeful about what comes next. A keynote for every... - [Talk focus on Accessibility](https://webexpo.net/prague2027/sessions/talk-leonie-watson-2027/?feature=markdown) More details are coming soon. - [Talk focus on UI Design](https://webexpo.net/prague2027/sessions/talk-vitaly-friedman-2027/?feature=markdown) More details are coming soon. - [Talk focus on Measuring Impact](https://webexpo.net/prague2027/sessions/talk-veronica-naguib-2027/?feature=markdown) More details are coming soon. - [Talk focus on Engagement Strategy](https://webexpo.net/prague2027/sessions/talk-scott-gould-2027/?feature=markdown) More details are coming soon. - [Talk focus on Web Performance](https://webexpo.net/prague2027/sessions/talk-harry-roberts-2027/?feature=markdown) More details are coming soon. - [Talk focus on Service Design](https://webexpo.net/prague2027/sessions/talk-megan-dell-2027/?feature=markdown) More details are coming soon. - [From Designer to Design Leader: Lessons from the Trenches and a Squiggly Career](https://webexpo.net/prague2027/sessions/talk-philip-bonhard-2027/?feature=markdown) More details are coming soon. - [Keynote: Patterns for restarting the world](https://webexpo.net/prague2026/sessions/patterns-for-restarting-the-world/?feature=markdown) This talk explores human–computer interaction through the design of programmable creative tools. Drawing on my work maintaining Strudel, a live-coded music system, I’ll examine how having absolute freedom over human–machine interfaces enables more intimate and natural interactions. With a background in instrument making, I frame software as an interactive artefact meant to be tuned and learned through use—engaging with a design space that hasn’t fully crystallised yet, where shaping your own env... - [Design like no-one is watching](https://webexpo.net/prague2026/sessions/mike-kus-coming-in-2026/?feature=markdown) Design like no-one is watching challenges designers to let go of industry expectations, peer pressure, and trends. In a world increasingly shaped by AI and templated design, this talk is a call to rediscover your creative instincts, take risks, and design with emotion. It’s about making work that feels human, meaningful, distinctive, and memorable - work that connects with people rather than chasing algorithms or trends. - [JavaScript: Weird by design and we ❤️ it](https://webexpo.net/prague2026/sessions/javascript-weird-by-design-and-we-love-it/?feature=markdown) JavaScript is weird and that’s why we love it. In this talk, we’ll explore the strangest, funniest, and most broken behaviours hiding in JS and browser APIs. From [] == ![] being true, to overwriting the user’s clipboard with a single line of code, this is a tour of JavaScript’s most “beautiful” chaos. - [The storyteller’s ROI: Why logic fails and narrative wins](https://webexpo.net/prague2026/sessions/innovation-talk-2026/?feature=markdown) Your data is flawless. Your product is revolutionary. Your audience is bored. Innovation doesn’t stall on bad ideas. It stalls on bad communication. In this high-impact session, discover how the Innovation Storytelling method turns resistance into alignment and ideas into action. Learn to craft narratives that win over the C-suite, mobilise stakeholders, and unlock support. You’ll leave with a practical storytelling blueprint, a path to buy-in, and the confidence to communicate breakthrough idea... - [From HAL to Replicants: Agentic systems and the future of mischief](https://webexpo.net/prague2026/sessions/daniel-cuthbert-coming-in-2026/?feature=markdown) Daniel will unpack the rise of agentic payments, the UCP standard’s role in e-commerce, and how frontier AI models are reshaping who builds, breaks, and buys online. Designers and product leaders will learn how to stay ahead by embracing agent-friendly design and rethinking security. - [Stop building on hope: The user needs method for building the right thing](https://webexpo.net/prague2026/sessions/the-user-needs-method-for-building-the-right-thing/?feature=markdown) Most product teams don't fail due to poor design, weak research or bad engineering - they crash because they build the wrong thing on a foundation of hope. In this high-energy session, discover how unreliable self-reports and opinion-led decisions fuel catastrophic failures. Drawing on Scientific Design principles, learn an evidence-led playbook for the AI era: prioritise observed behaviour over assumptions, standardise user needs and trace every feature to measurable outcomes. Launch products t... - [The most bizarre software bugs in history](https://webexpo.net/prague2026/sessions/the-most-bizarre-software-bugs-in-history/?feature=markdown) We've all heard that we should test our software, but what happens when we don't? Sometimes, it leads to strange and unexplainable events. Is 'testing more' always the right solution? What do these bugs reveal about software and its failures? And how can we use these lessons to build more resilient systems? Let's explore together the most bizarre software bugs in history! - [Hunting for zero-day with AI](https://webexpo.net/prague2026/sessions/security-talk-2026/?feature=markdown) What happens when the most powerful hacking tool in history (yes, AI) becomes cheap, simple, and accessible to everyone? Stanislav Fort, ex-Google / Anthropic, moves past theoretical concerns to showcase the dark reality of AI being actively weaponised for security research. In "Hunting for Zero Days with AI," Stanislav will explore AI-powered exploits, including hacking the Signal messaging app and leveraging AI code editors to implant keyloggers. He will also reveal how European sovereign t... - [Taste: How performance and other factors make everything, especially AI, better](https://webexpo.net/prague2026/sessions/tejas-kumar-2026/?feature=markdown) We've entered the era of "just add AI." Slap a prompt box on it, ship it, call it intelligent. But the products people love don't feel like AI demos. They feel obvious, fast, and considered. They have taste. Taste isn't subjective fluff. It's the difference between a streaming response that renders progressively and one that dumps text in a single repaint. It's choosing to compose rich, interactive UI instead of defaulting to a chat window. In this code-heavy session, we'll explore what taste... - [Don’t trust the bot: A human framework for evaluating AI copy](https://webexpo.net/prague2026/sessions/dont-trust-the-bot-a-human-framework-for-wvaluating-ai-copy/?feature=markdown) AI can now generate entire interfaces’ worth of text in seconds. But how do we know if the words are actually good? This talk is for designers, product managers, and anyone else who already uses AI to write UX content and needs a clearer way to judge what it produces. It offers a simple, practical framework for evaluating AI-generated UX content based on five key principles: clarity, next-step guidance, reassurance, user language, and value communication. Through real product examples, Michal... - [Premium Workshop: Applied AI engineering – beyond the prompt](https://webexpo.net/prague2026/sessions/premium-workshop-beyond-the-prompt-applied-ai-engineering/?feature=markdown) You are likely already using AI tools to write code. Now it is time to learn how to build them. This workshop demystifies the "black box" of AI, taking you from a user of tools to a creator of intelligent systems. We will explore the modern 2026 stack, including Context Engineering, RAG, and OpenClaw, to understand how to design, build, and orchestrate autonomous agents that solve real problems. https://www.youtube.com/watch?v=Ou306_dsNkM What will attendees learn? The engineerin... - [Select it! Styling new HTML UI capabilities](https://webexpo.net/prague2026/sessions/select-it-styling-new-html-ui-capabilities/?feature=markdown) We are getting spoiled with increased UI capabilities, partially thanks to the efforts from the W3C community group Open UI. One of those features is the customizable select. This new capability for selects seems to love new CSS features, and that love is mutual. This presentation is a love letter to W3C community groups, new UI capabilities, and CSS, showing you how to combine features such as anchoring, transitioning, scroll snapping, and much more to create fun, progressively enhanced, cus... - [The invisible design divide: Understanding layout between design and code](https://webexpo.net/prague2026/sessions/christine-vallaure-2026/?feature=markdown) Designers tend to think a certain way about layout, especially around grids, spacing, and responsiveness. That disconnect leads to friction and broken expectations. In this talk, consider Figma from the design side. From that perspective, we look at layout from both angles: Figma and then CSS Grid, Flexbox, and Container Queries from the code side. This is not about handoff perfection, but about building shared understanding and better outcomes through clearer collaboration. - [Fossils, Rockets, and Octopuses: A leadership framework for AI adoption](https://webexpo.net/prague2026/sessions/senta-cermakova-2026/?feature=markdown) AI adoption isn't failing because of the technology. It is failing because of the people. Drawing on insights from training over 14,000 professionals across CEE, from banking executives to startup founders, Senta has uncovered a surprising pattern: when asked to compare AI to an animal, people reveal their true relationship with the technology far more honestly than any survey. From that insight comes a practical leadership framework: the Six Tribes of AI Users. Instead of the usual "users... - [Going from containers, to pods, to Kubernetes: Help for your developer environments!](https://webexpo.net/prague2026/sessions/going-from-containers-to-pods-to-kubernetes-help-for-your-developer-environments/?feature=markdown) Kubernetes is the standard for scaling containers, but bridging the gap between local and production environments can be challenging. Enter Podman and Podman Desktop, open source CNCF Sandbox projects that simplify container workflows. In this session, you’ll learn how Podman Desktop, a GUI compatible with Podman, Docker, and Lima, empowers developers to build, run, and manage containers locally or in the cloud. Through live demos, discover how to move from apps to containers to Kubernetes witho... - [Premium Workshop: Supercharge your storytelling for business & innovation](https://webexpo.net/prague2026/sessions/premium-workshop-supercharge-your-storytelling-for-business-innovation/?feature=markdown) Just having a great product or service is not enough to gain traction. This workshop will empower you to embark on a successful launch, sales, or marketing campaign by equipping you with a powerful message that reaches your targets. But it doesn’t stop at external customers. Whether you are bringing a new feature to market or proposing a change in strategy internally, your audience's first reaction is often hesitation. This workshop provides you with a storytelling framework to prepare your l... - [Designing the agentic era: Experimentation over magic](https://webexpo.net/prague2026/sessions/designing-the-agentic-era/?feature=markdown) Many AI agents struggle in practice - not because LLMs lack capability, but because we often overestimate what they can handle without thoughtful design. But as soon as we try to make these systems genuinely useful, it becomes clear that effective outcomes still depend on deliberate, rigorous design. This talk reframes what “design” means when systems behave autonomously and why progress relies on structured experimentation, not perfect plans. We’ll examine the evolving skills needed to build ag... - [From threat to tool: A practical lessons from Slevomat’s AI shift](https://webexpo.net/prague2026/sessions/trusinova-braverman-2026/?feature=markdown) As a marketplace business, Slevomat faces a real threat from AI. This talk shares the practical steps we are taking to turn this disruption into a strategic opportunity. We will explore our shift toward AI-powered services and the cultural change required to align our team with this new era. You will see the specific business impacts of our activities and gain actionable learnings on how to transform AI risks into a competitive advantage for your own organisation. - [What I wish someone told me when I first started using ARIA](https://webexpo.net/prague2026/sessions/eric-bailey-2026/?feature=markdown) Accessible Rich Internet Applications (ARIA) is an inevitability when working on web accessibility. That said, it’s everyone’s first time learning about ARIA at some point. Here's everything I wish I knew when I was first getting started, to better understand how to successfully work with the technology. - [Plausible is not valid: Building personas in the age of AI](https://webexpo.net/prague2026/sessions/plausible-is-not-valid-building-personas-in-the-age-of-ai/?feature=markdown) Personas have never been easier to make and never been more dangerous. Ask any AI to "make me a persona", and it will hand you a complete, confident, plausible human being in ten seconds. The problem is that none of it is real. In this talk, Dr Nick Fine shows why AI-generated personas are fiction dressed as research, and what to do instead. You will learn to treat personas as containers for real insight, structure them so they actually inform design, and use AI the right way: to analyse real... - [Partnering with AI: Building future-ready teams](https://webexpo.net/prague2026/sessions/partnering-with-ai-building-future-ready-teams/?feature=markdown) AI is transforming how work gets done, but without the right skills, teams risk lower performance, poor decisions, and wasted investments. In this session, Daria will share case studies that will reveal both the business risks of over-relying on AI and the performance gains when leaders get it right. Drawing on her books CLICKING and AI Revolution, she will outline three essential human capabilities: adaptive learning, collaborative intelligence, and emotional intelligence, that drive measurable... - [From SEO to AIO: The new era of search visibility](https://webexpo.net/prague2026/sessions/from-seo-to-aio-the-new-era-of-search-visibility/?feature=markdown) AI-powered search (AIO) is reshaping how visibility works — and why traditional SEO metrics are no longer sufficient as organic traffic declines. As search engines increasingly generate answers directly, brands may lose clicks while gaining influence. This talk introduces AIO and GEO (Generative Engine Optimisation), explains how they transform user behavior and classic SEO fundamentals, and shows how to measure success beyond traffic. You’ll see practical examples of tracking AI visibility, cit... - [Fixing a broken SaaS funnel: How we turned dead leads into paying users](https://webexpo.net/prague2026/sessions/fixing-a-broken-saas-funnel-how-we-turned-dead-leads-into-paying-users/?feature=markdown) Most SaaS funnels leak long before a user ever clicks “Start trial.” In this hands-on case study, Vladana will show how her team redesigned a real SaaS client’s funnel, from irrelevant traffic and zero conversions to a consistent flow of paying users. You’ll see the original setup, the key mistakes they found, the new structure they implemented, and the measurable results. Expect real examples, clear metrics, and a framework you can use to fix your own funnel without burning your ad budget. - [How to Git away with murder](https://webexpo.net/prague2026/sessions/how-to-git-away-with-murder/?feature=markdown) Ever feel like your Git history resembles a crime scene? In this darkly funny session, we will examine the worst Git offenses, from catastrophic rebases to vicious merge conflicts. Framed as a 'how-to' crime guide, we will highlight all the wrong ways to use Git: force-pushing to main, recklessly rewriting history, and hiding your mistakes with commit amendments. Then we will reveal how to clean up your workflow and become a model Gitizen. Come for the chaos, stay for the redemption, with ... - [Hourglass analysis: Flow between top-down and bottom-up thinking for better customer insights](https://webexpo.net/prague2026/sessions/hourglass-analysis-flow-between-top-down-and-bottom-up-thinking-for-better-customer-insights/?feature=markdown) Break free from analysis paralysis. Hourglass Analysis is a pragmatic approach to qualitative data analysis that intentionally incorporates top-down (deductive) and bottom-up (inductive) thinking. Katherine will share a recent case study about how she has applied this framework to research on how Wise customers use the Swift network, which led to a mindset shift in how the team thought about Swift as an opportunity. We’ll explore how to leverage hypotheses, deep dive into data, when to apply AI ... - [Insert coin to continue: Building a 3D video player with Three.js and physics](https://webexpo.net/prague2026/sessions/insert-coin-to-continue-building-a-3d-video-player-with-three-js-and-physics/?feature=markdown) What happens when you combine HTML video primitives with Three.js physics and 3D interactions? You get a video player that makes you insert coins to watch and a wild excuse to learn how modern 3D web experiences come together. In this talk, you'll learn how to model basic objects with React Three Fiber, add realistic physics to a 3D scene, and create playful interactions, all while building something that definitely shouldn't exist but absolutely works. - [Refactoring an entire product from scratch: Stories from the product and design side](https://webexpo.net/prague2026/sessions/jan-toman-2026/?feature=markdown) Most people would recommend refactoring a product gradually, piece by piece. At Supernova.io, we rewrote everything at once. It was risky, messy, and yes: we’d do it again. Two years later, here’s what we’ve learned. This is not an engineering war story. This talk covers the rewrite from the product and design side: migrating our entire application from Flutter to React while serving large enterprise customers used to a biweekly cadence of new features. And operating on a limited runway of a ... - [How designing for autism improves your teams](https://webexpo.net/prague2026/sessions/how-designing-for-autism-improves-your-teams/?feature=markdown) What if the key to higher productivity and better products lies in a talent pool we currently overlook? Our typical workplace often creates invisible barriers that cause us to miss out on neurodivergent talent. In this session, we will explore some common myths about autism and demonstrate how to implement principles of inclusive design in team collaboration. You will learn that creating an environment that is clear and predictable for autistic individuals can lead to a more effective and less s... - [Under the hood of AI: Building your own MCP server in Go](https://webexpo.net/prague2026/sessions/under-the-hood-of-ai-building-your-own-mcp-server-in-go/?feature=markdown) Everyone talks about using AI models, but few developers know how to extend them. In this talk, we’ll go one level deeper and build our own Model Context Protocol (MCP) server in Go. We will use one of the AI assistants (Claude, Augment, Gemini) to code it. You can use any language but Ladislav thinks AI using Go is super good and he will explain why.MCP is an emerging standard that lets AI systems securely access tools, APIs, and real-world data. You’ll see how to design a minimal, production-r... - [Building the engine that drives better product decisions](https://webexpo.net/prague2026/sessions/julian-della-mattia-coming-in-2026/?feature=markdown) Every week, your team makes dozens of decisions: what to build, how to design it, which edge cases matter. Most happen with high confidence but surprisingly little evidence. The result? Six-week prioritisation debates, rework cycles, and features that ship to silence. You probably seen this happen many times, regardless of your role. This talk shows you how to build an engine that turns scattered signals—user feedback, usage data, support tickets—into shared conviction. You will learn the three ... - [Contract testing for teams that want to move fast](https://webexpo.net/prague2026/sessions/robin-pokorny-coming-in-2026/?feature=markdown) Consumer-driven contract testing is a surprisingly effective way for two teams to stop breaking each other. This is a gentle introduction for anyone who has never written a Pact, starting from the conversation between two services and ending with the confidence to ship without synchronous coordination. In this talk, Robin will show what a contract actually is, where it belongs in a service-based / microservice architecture, and how a small, cheap test buys a remarkable amount of team independenc... - [Design systems that scale smart: Building systems that grow with your teams, tools, and products](https://webexpo.net/prague2026/sessions/design-systems-that-scale-smart-building-systems-that-grow-with-your-teams-tools-and-products/?feature=markdown) What if your design system could grow with your needs instead of outgrowing your team? This talk explores how to build systems that start small yet scale across brands, products, and teams. Using practical examples from tools like Figma, Jira, and VS Code, we'll look at component logic, variable inheritance, cross-repository governance, and shared ownership models. You'll walk away with strategies to connect design and code, strengthen collaboration between disciplines, and build systems that ev... - [Product experience mapping: Turning chaos into clarity](https://webexpo.net/prague2026/sessions/christiane-moser-2026/?feature=markdown) How do you connect what your team builds with how your users feel? Well, it requires moving beyond feature delivery to creating product experiences that are usable, valuable, and desirable. Product experience mapping is a practical approach that helps defining a product-specific canvas to build a clear experience vision and a break-down into actionable parts. This approach supports product managers, researchers, designers, and developers in aligning cross-functional teams, making informed and pr... - [Dear Claude: Are you my new coworker or my new customer?](https://webexpo.net/prague2026/sessions/karin-pribylova-2026/?feature=markdown) How do you market a product when the customer is not a human? At Apify, Claude drafts briefs every morning, helps the team understand their customers, conducts competitive research, and assists with GTM strategies, all while using their internal product and knowledge. But Claude also calls Apify's APIs 2.4 million times a month, making the AI their fastest-growing customer. In this talk, Karin will show you how they use Claude to build Apify Actors, how the PMM team uses them in their daily w... - [Flying a drone with gestures, bananas & Web APIs](https://webexpo.net/prague2026/sessions/flying-a-drone-with-gestures-bananas-web-apis/?feature=markdown) The web is fast becoming the main means through which people interact with all sorts of technologies. With every new invention, users ask, "But can it work with a browser?" With browser APIs, the answer is almost always yes; even to the question "Can you fly a drone with a banana?" In this talk, Lucky will demonstrate the power of these APIs and discuss a few cool experimental ones. He will take the audience on a journey through his experience of trying to hack a drone and flying it with a ba... - [Building an agentic competitive intelligence program: Lessons from the frontline](https://webexpo.net/prague2026/sessions/building-an-agentic-competitive-intelligence-program-lessons-from-the-frontline/?feature=markdown) Most marketing teams lack the bandwidth—or budget—for a dedicated competitive intelligence function. At Ataccama, we turned to AI agents to bridge this gap, creating an "agentic competitive intelligence team" that monitors the market, uncovers insights, and empowers sales with timely guidance. In this talk, I’ll share how we built it, the pitfalls we encountered, and what really works (and doesn’t). Attendees will leave inspired with practical insights to build their own lean, AI-powered competi... - [Discomfort Zone: Level up or be levelled](https://webexpo.net/prague2026/sessions/discomfort-zone-2026-2/?feature=markdown) Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Martin Kopecký. So let’s zoom in on one of those uncomfortable moments that might hit close to home: "Where do you see yourself in five years?" Yes, it's corporate growth theatre. You can roll your eyes as much as you want, but you also can't afford to stop learning. Everything changes all the time. Standing still wi... - [Discomfort Zone: You are going to die](https://webexpo.net/prague2026/sessions/discomfort-zone-2026/?feature=markdown) Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Zuzka Pešková. So let's zoom in on one of those uncomfortable moments that might hit close to home: If you are triggered by death, you should not come to this discussion. Wait, no. That's exactly why you SHOULD come. Because yes, we will be talking about death, suicide, pain, grief and mental health. But also about h... - [How to prevent AI Agents from accessing unauthorised data](https://webexpo.net/prague2026/sessions/how-to-prevent-ai-agents-from-accessing-unauthorised-data/?feature=markdown) It’s time for Day 2 Ops in the world of AI. Building enterprise-ready AI poses challenges around data security, scalability, and integration, especially in compliance-regulated industries.  This session will cover how modern permissions systems can ensure AI Agents have access only to authorised data. The talk will look at why the Google Zanzibar model of authorisation, which uses Relationship-Based Access Control (ReBAC) is well-suited for this use case. The talk will also include... - [Futures as a design tool](https://webexpo.net/prague2026/sessions/barbora-obracajova-coming-in-2026/?feature=markdown) What if you could conveniently borrow alternative futures for your design process? We are going to walk through the design process from start to finish across multiple projects and show how you can infuse any process with speculative and generative elements and artefacts. Drawing from designing legal products and learning experiences, you'll see how diegetic prototypes, assemblage spaces, and future scenarios expand the solution space and become immediately applicable tools. Learn how futures ca... - [Raise the price! You deserve more](https://webexpo.net/prague2026/sessions/raise-the-price-get-the-profit-your-product-truly-deserves/?feature=markdown) Many are afraid of spiders 🕷️ and the dark 🌑. But what’s even scarier for most businesses? Raising prices. Dima will bring real stories showing how a simple shift in how an offer is packaged, presented, and priced can instantly increase what customers are happy to pay. Expect practical examples, proven strategies, and a powerful dose of energy — all to help you get the profit your product truly deserves. - [Train your design eye (no designer needed)](https://webexpo.net/prague2026/sessions/elis-laasik-2026/?feature=markdown) Design isn’t magic, it’s a set of rules you can learn. In this talk, we’ll go through the core visual principles developers can use to make UIs look clean and intentional: alignment, spacing, sizing, and colour. You’ll learn to spot design issues early and make quick fixes that elevate your work, even without a designer around. We’ll finish with a fun mini-challenge to test your new design eye and see how much you’ve levelled up. - [Premium Workshop: Content design in complex systems for non-writers](https://webexpo.net/prague2026/sessions/premium-workshop-content-design-in-complex-systems-for-non-writers/?feature=markdown) In complex products, “intuitive” design isn’t always enough. When users face massive data tables, intricate dashboards, and high-stakes decisions, content becomes a critical companion, guiding and supporting them throughout their journey. This full-day workshop teaches you how to build a strategic content design framework for professional systems and how to leverage AI tools effectively to execute it. You'll learn to create clear, consistent content that helps users succeed, evaluate AI-gener... - [How bad typography kills UX](https://webexpo.net/prague2026/sessions/how-bad-typography-kills-ux/?feature=markdown) Typography is a key part of every design – yet it’s often an afterthought, until something goes seriously wrong. What can we learn from a PR disaster for IKEA, the wrong movie winning an Oscar, and a disaster at the Pope’s grave? That typography isn’t just about aesthetics – it’s a critical part of user experience. In this fun, fast-paced session, you’ll sharpen your eye for type and pick up practical tips to make your digital product clearer, more effective, and far better for your users. Le... - [Extreme DevOps automation](https://webexpo.net/prague2026/sessions/extreme-devops-automation/?feature=markdown) Revolut has implemented extreme DevOps automation to handle the challenges of operating within a large-scale microservices architecture. This approach allows a 15-person DevOps team to support 1300 engineers, manage 6500 deployments to serve 70M customers worldwide. This efficiency is critical to ensuring teams focus on innovation rather than the complexities of infrastructure and tool configuration. - [Designing for futures that don’t exist yet](https://webexpo.net/prague2026/sessions/designing-for-futures-that-dont-exist-yet/?feature=markdown) Design and code are great at solving today’s user needs, but what if your product category rewrites itself tomorrow? In a world of accelerating change and rising entropy, strategic foresight helps teams look beyond trends to map plausible futures, test their likelihood, and spot the hidden assumptions shaping roadmaps. You’ll learn a practical approach to exploring multiple scenarios, extracting scenario-specific success factors, and building future-ready customer segments, so your next product ... - [Reducing analytics noise with AI](https://webexpo.net/prague2026/sessions/reducing-analytics-noise-with-ai/?feature=markdown) In this talk, Yoav will walk you through how his team at Similarweb uses LLMs and embeddings to reduce analytics noise, speed up time to insight and improve the overall user experience across their products. You will learn practical techniques for running both paid and open source LLMs and embedding models in production, along with the optimisations, tools and tech stack that made the biggest impact. Yoav will share what worked, what did not and the lessons they uncovered while bringing these... - [A real story: Dropping MUI for clean CSS](https://webexpo.net/prague2026/sessions/a-real-story-dropping-mui-for-clean-css/?feature=markdown) Modern frontend teams often rely on powerful UI frameworks to move fast, but over time, those tools can quietly become bottlenecks. What once accelerated development begins to add weight, slow down performance, and make customisation more complex than it should be. In a world where performance budgets are tight and user expectations are high, these slowdowns aren’t just inconvenient — they’re real risks. In this talk, the speaker shares a real-world story of how their team decided to move awa... - [Why adding 45th theme to your product won’t be a problem](https://webexpo.net/prague2026/sessions/why-adding-45th-theme-to-your-product-wont-be-a-problem/?feature=markdown) In this talk, Anastasiia shares how to build a theming system, so adding new themes doesn't become a nightmare. She’ll demonstrate how to organise design tokens, layer themes, and maintain UI consistency - even as your project grows. Learn how to manage themes with different color schemes, light and dark modes, and address color contrast the right way. You’ll leave with practical techniques, real-world examples, and the confidence to scale theming in your product. - [The silent rewrite: How AI rewrote the PM job while nobody was looking](https://webexpo.net/prague2026/sessions/amit-paunikar-2026/?feature=markdown) While the industry debates whether AI will rewrite the product manager's job, the best already moved on. The rewrite happened, quietly, through practitioners porting human craft into AI's strongest parts. Credible product voices are already saying it on record: the information mover PM is becoming a dinosaur; the judgment-and-taste PM is being paid more. This is a field report from inside that future! - [How to get design right by doing it wrong?](https://webexpo.net/prague2026/sessions/how-to-get-design-right-by-doing-it-wrong/?feature=markdown) What if the usual advice on designing UX, creating products and building teams is all wrong? What if the key to success is to ignore your users? To make products intentionally harder to use? To launch prototypes before they are ready? Or to purposefully build incompatible teams? How about doing what your stakeholders explicitly don’t want to do? - [Accessibility by the numbers: What actually matters (and what just looks good)](https://webexpo.net/prague2026/sessions/accessibility-by-the-numbers-what-actually-matters-and-what-just-looks-good/?feature=markdown) Accessibility is often discussed, but not always addressed effectively. This talk focuses on real-world data (from sources like WebAIM and the WebAIM Million) to identify which issues have the most impact on users. We’ll also examine critical gaps in WCAG 2 - especially the lack of prioritization based on context and function - and briefly touch on what WCAG 3 promises to improve. The session offers a practical framework for setting priorities and making informed decisions about what to fix - an... - [Discussion: Accessibility in practice](https://webexpo.net/prague2026/sessions/discussion-accessibility-in-practice-2026/?feature=markdown) What does it take to create a digital space that respects the full spectrum of human diversity? Real-world accessibility isn't about achieving a theoretical "100%"; it’s about intentionally removing the barriers that affect people with disabilities and neurodivergent users. Join us for a practical discussion on how to build inclusive environments and why designing for diverse needs leads to more resilient products. Come discuss the evolution of inclusive design and how focusing on real human ... - [When AI becomes your data therapist](https://webexpo.net/prague2026/sessions/when-ai-becomes-your-data-therapist/?feature=markdown) AI today is no longer just about automation or experimentation. When used correctly, it helps companies better understand their data, uncover hidden patterns, and make higher-quality business decisions. This talk focuses on practical approaches to data processing that drive business growth. Through real-world examples, we will show how we address these challenges at ui42 and how AI enables us to quickly and effectively evaluate ROI, analyse product margins, predict inventory needs, and proces... - [WebExpo Grand Opening](https://webexpo.net/prague2026/sessions/webexpo-grand-opening-2026/?feature=markdown) Šárka will open the conference and share everything you need to know about WebExpo 2026. You can also look forward to a surprise performance! - [Designing for everyone: How we built accessibility into our design system](https://webexpo.net/prague2026/sessions/designing-for-everyone-how-we-built-accessibility-into-our-design-system/?feature=markdown) Most design systems include a brief accessibility section or a few links to WCAG guidelines, but accessibility often remains an afterthought. At Tatra Banka, we took a different path: we embedded accessibility directly into every component of our design system. In this talk, Peter will share how their team transformed accessibility from a checklist item into a built-in system feature. You’ll see their approach to defining structure, roles, and states for each component, as well as setting up cle... - [“It’s complicated”: The relationship between user, browser and web developer](https://webexpo.net/prague2026/sessions/its-complicated-the-relationship-between-user-browser-and-web-developer/?feature=markdown) This talk covers the web and the W3C's role in shaping the browser landscape. We explore why certain decisions may appear to challenge developers' expectations, often seeming restrictive rather than supportive of developers' needs. Yet, we emphasise that the web is fundamentally user-centric, and fostering trust between users and browsers is at the core of W3C's standardisation efforts. We also discuss how W3C adapts to technological advancements and show how developers can actively contribute t... - [Morning yoga class: Energise for day two 📍 Yoga 4 Everybody Studio](https://webexpo.net/prague2026/sessions/2026-morning-body-update-rise-and-shine-with-sun-salutations/?feature=markdown) Start your second morning at WebExpo with a yoga session. Let your body and mind relax after a busy first day, stretch out the conference chair tension and recharge for day two of the exciting program. [show_product_on_sale id="21929" size="mini" c2a="Add Yoga ticket to cart" display_title="true" display_description="false" after_cart_content="6045" read_more="" ] 🎫 Secure your spot by purchasing a yoga ticket in advance. Capacity is limited to keep the session personal and relaxed. 🕣 M... - [Free Workshop: Cultivating focus in a distracted world](https://webexpo.net/prague2026/sessions/free-workshop-cultivating-focus-in-a-distracted-world/?feature=markdown) In today’s fast-paced digital environment, our attention is constantly under attack. Notifications, deadlines and endless to-do lists fragment our focus and drain our energy. Mindfulness offers practical, science-based tools to regain clarity, reduce stress and boost productivity. This short workshop will give you practical techniques you can start using immediately to strengthen focus and bring more balance into your day. What you will learn Recognise how constant distraction ... - [How agentic software is pushing the boundaries of what we can build](https://webexpo.net/prague2026/sessions/jakub-bares-2026/?feature=markdown) Agentic software isn't just faster software, it's a different kind of software entirely. This talk maps eight new categories of software that didn't exist two years ago: software that does the job instead of helping you, software with judgment, software with no UI, disposable single-purpose apps, software that builds other software, and more — each illustrated with real production examples from the WHO, Metamatics Ventures, and Orchestrary clients. For business people and tech leads, no coding r... - [🇨🇿 Live recording of the podcast FrontKec (in Czech)](https://webexpo.net/prague2026/sessions/2026-live-recording-of-the-podcast-frontkec-in-czech/?feature=markdown) You’re invited to join the live recording of the Czech podcast “Vzhůru Dolů”, hosted by Martin Michálek and Robin Pokorný. Delve into discussions on web development, technology, and the key takeaways from the first day of the WebExpo Conference. This session is in Czech. - [Discomfort Zone: A Lovecraftian descent into management](https://webexpo.net/prague2026/sessions/discomfort-zone-2026-7/?feature=markdown) Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Alina Medingu. So let's zoom in on one of those uncomfortable moments that might hit close to home: Managers inhabit a different reality. They see things you don't. They carry information they can't talk about. What's it like for them to try to communicate with us, regular mortals? And what do they see when they look... - [Discomfort Zone: Running to safety](https://webexpo.net/prague2026/sessions/discomfort-zone-2026-6/?feature=markdown) Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Yoav Shmaria. So let's zoom in on one of those uncomfortable moments that might hit close to home: Many years ago, Yoav Shmaria's parents fled from Europe to safety. He built a team in Ukraine and then had to flee to safety from there too. What's it like to rebuild your team in Prague after that? And are we safe here... - [Discomfort Zone: Personal limits – find them, set them](https://webexpo.net/prague2026/sessions/discomfort-zone-2026-5/?feature=markdown) Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Petr Žáček. So let's zoom in on one of those uncomfortable moments that might hit close to home: Can you do something for us? It would really mean a lot. Please, come to this discussion. Because if we can use this simple tactic to make you come, you really need to learn about people pleasing, setting your personal bo... - [Discomfort Zone: Tower of Babel in the era of AI](https://webexpo.net/prague2026/sessions/discomfort-zone-2026-4/?feature=markdown) Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Václav Hodek. So let's zoom in on one of those uncomfortable moments that might hit close to home: Yes, AI can translate anything. The question is: Can everybody understand it? We are going to talk about why the languages are still stubbornly human. How the right translation can save a failing Chinese e-shop. And why... - [Discomfort Zone: Be your AI’s pet](https://webexpo.net/prague2026/sessions/discomfort-zone-2026-3/?feature=markdown) Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Václav Šulc. So let's zoom in on one of those uncomfortable moments that might hit close to home: We are all stressed about AI taking our jobs. But what about our children? It looks like AI is taking their future. What's it like to grow up in the AI era? What options will today's teenagers have in life? Is their tomo... - [Scratch programming workshop & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/scratch-programming-workshop-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026/?feature=markdown) Workshop: In Scratch, children will try to create animations and simple games using block programming. Required age: 6+ Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every W... - [3D Printing workshop & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/3d-printing-workshop-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026-2/?feature=markdown) Workshop: During the 3D printing workshop (not only for children), Tomáš will explain what 3D printing is, how a 3D printer looks like and how it works. Tomáš will also show how to create a printable model and finally print it. Tomáš prepared for you one more cool thing – he will show you how to make a “real” robotic arm out of cardboard. Required age: 9+ Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you att... - [Kids’ corner & parents’ lounge](https://webexpo.net/prague2026/sessions/kids-corner-parents-lounge-2026-8/?feature=markdown) Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every WebExpo ticket comes with a second free adult entrance to the kids’ and partners' areas, so you can bring the whole family! ... - [Scratch programming workshop & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/scratch-programming-workshop-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026-2/?feature=markdown) Workshop: In Scratch, children will try to create animations and simple games using block programming. Required age: 6+ Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every W... - [AI creation factory workshop & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/ai-creation-factory-workshop-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026-2/?feature=markdown) Workshop: At the AI workshop, kids will have a chance to explore several generative AI tools. They will learn how to generate images using Midjourney and Ideogram, try out chatting with ChatGPT and Copilot chatbots, and train a machine learning model using Teachable Machine. Required age: 8+ Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out sp... - [Kids’ corner & parents’ lounge](https://webexpo.net/prague2026/sessions/kids-corner-parents-lounge-2026-6/?feature=markdown) Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every WebExpo ticket comes with a second free adult entrance to the kids’ and partners' areas, so you can bring the whole family! ... - [Programming LEGO BOOST and LEGO SPIKE Prime & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/programming-lego-boost-and-lego-spike-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026-2/?feature=markdown) Workshop: With LEGO BOOST and LEGO SPIKE Prime, we will not only build robots, but then we will make them moving with the help of motors and sensors controlled by simple commands. Required age: 5+ Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will... - [Kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026-5/?feature=markdown) Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every WebExpo ticket comes with a second free adult entrance to the kids’ and partners' areas, so you can bring the whole family! ... - [Kids’ corner & parents’ lounge](https://webexpo.net/prague2026/sessions/kids-corner-parents-lounge-2026-4/?feature=markdown) Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every WebExpo ticket comes with a second free adult entrance to the kids’ and partners' areas, so you can bring the whole family! ... - [3D Printing workshop & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/3d-printing-workshop-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026/?feature=markdown) Workshop: During the 3D printing workshop (not only for children), Tomáš will explain what 3D printing is, how a 3D printer looks like and how it works. Tomáš will also show how to create a printable model and finally print it. Tomáš prepared for you one more cool thing – he will show you how to make a “real” robotic arm out of cardboard. Required age: 9+ Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you att... - [Programming LEGO BOOST and LEGO SPIKE Prime & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/programming-lego-boost-and-lego-spike-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026/?feature=markdown) Workshop: With LEGO BOOST and LEGO SPIKE Prime, we will not only build robots, but then we will make them moving with the help of motors and sensors controlled by simple commands. Required age: 5+ Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will... - [AI creation factory workshop & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/ai-creation-factory-workshop-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026/?feature=markdown) Workshop: At the AI workshop, kids will have a chance to explore several generative AI tools. They will learn how to generate images using Midjourney and Ideogram, try out chatting with ChatGPT and Copilot chatbots, and train a machine learning model using Teachable Machine. Required age: 8+ Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out sp... - [Kids’ corner & parents’ lounge](https://webexpo.net/prague2026/sessions/kids-corner-parents-lounge-2026-2/?feature=markdown) Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every WebExpo ticket comes with a second free adult entrance to the kids’ and partners' areas, so you can bring the whole family! ... - [Kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2026/?feature=markdown) Kids' Corner: If your children are two years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every WebExpo ticket comes with a second free adult entrance to the kids’ and partners' areas, so you can bring the whole family! ... - [Mentor Café: Meet & chat](https://webexpo.net/prague2026/sessions/mentor-cafe-meet-chat-2026-6/?feature=markdown) Looking for expert advice or just a friendly chat with someone who’s been there and done that? Drop by the Mentor Café and meet top industry professionals who are happy to share their insights, experiences, and maybe even a few insider tips. Whether you have a burning question, need guidance on your career, or just want to expand your network, this is the perfect place to connect. Our mentors are happy to help with: 👋 Isabella: EngineeringManagement #TeamLeadership #FeedbackCulture #Diffic... - [Mentor Café: Meet & chat](https://webexpo.net/prague2026/sessions/mentor-cafe-meet-chat-2026-5/?feature=markdown) Looking for expert advice or just a friendly chat with someone who’s been there and done that? Drop by the Mentor Café and meet top industry professionals who are happy to share their insights, experiences, and maybe even a few insider tips. Whether you have a burning question, need guidance on your career, or just want to expand your network, this is the perfect place to connect. Our mentors are happy to help with: 👋 Peter: #AI #TeamManagement #ScalingTeams #MachineLearning #NLP #Marketin... - [Mentor Café: Meet & chat](https://webexpo.net/prague2026/sessions/mentor-cafe-meet-chat-2026-4/?feature=markdown) Looking for expert advice or just a friendly chat with someone who’s been there and done that? Drop by the Mentor Café and meet top industry professionals who are happy to share their insights, experiences, and maybe even a few insider tips. Whether you have a burning question, need guidance on your career, or just want to expand your network, this is the perfect place to connect. Our mentors are happy to help with: 👋 Soumya: #TechnicalArchitecture #DevSecOps #ProductDevelopment 👋 Jan: ... - [Mentor Café: Meet & chat](https://webexpo.net/prague2026/sessions/mentor-cafe-meet-chat-2026-3/?feature=markdown) Looking for expert advice or just a friendly chat with someone who’s been there and done that? Drop by the Mentor Café and meet top industry professionals who are happy to share their insights, experiences, and maybe even a few insider tips. Whether you have a burning question, need guidance on your career, or just want to expand your network, this is the perfect place to connect. Our mentors are happy to help with: 👋 Břetislav: #EngineeringManagement #ProductThinking #GrowthEngineering #D... - [Mentor Café: Meet & chat](https://webexpo.net/prague2026/sessions/mentor-cafe-meet-chat-2026-2/?feature=markdown) Looking for expert advice or just a friendly chat with someone who’s been there and done that? Drop by the Mentor Café and meet top industry professionals who are happy to share their insights, experiences, and maybe even a few insider tips. Whether you have a burning question, need guidance on your career, or just want to expand your network, this is the perfect place to connect. Our mentors are happy to help with: 👋 Barbara: #UX #Design #ServiceDesign #ProductManagement #DesignStrategy #... - [Mentor Café: Meet & chat](https://webexpo.net/prague2026/sessions/mentor-cafe-meet-chat-2026/?feature=markdown) Looking for expert advice or just a friendly chat with someone who’s been there and done that? Drop by the Mentor Café and meet top industry professionals who are happy to share their insights, experiences, and maybe even a few insider tips. Whether you have a burning question, need guidance on your career, or just want to expand your network, this is the perfect place to connect. Our mentors are happy to help with: 👋 Petr H.: i18n #AppLocalisation #ProductMarketing #StartupGrowth 👋 Eli... - [Free Workshop: Typography survival kit](https://webexpo.net/prague2026/sessions/free-workshop-typography-survival-kit/?feature=markdown) Bad typography hurts users, but the good news? Most issues are totally fixable, if you know what to look for. In this fun, hands-on workshop, you’ll learn how to triage common types emergencies and bring your designs back to life. What you will learn Spot font choice red flags (before they blow up your layout) Fix broken visual hierarchies and messy reading flows Catch and prevent common accessibility traps in type Who is the workshop for? Whether you’re designing app... - [Free Workshop: Semantic SEO – how to rank websites with UX, topical authority and Chrome clicks](https://webexpo.net/prague2026/sessions/free-workshop-harry-anapliotis/?feature=markdown) Semantic SEO is not keywords, not prompts, and not random AI content. Semantic SEO is topics, knowledge domains, entities, structure, retrieval costs and user signals that search engines trust. This workshop focuses on ranking websites in query networks through topical authority, UX decisions, and measurable user engagement signals instead of keywords. Harry will break down the exact frameworks he uses to rank websites, showing how semantic architecture, internal linking, structured data, and au... - [Non-technical PM building products with AI](https://webexpo.net/prague2026/sessions/peter-trenkner-2026/?feature=markdown) Most non-technical PMs prototype in Lovable or v0 and call it a day. In this talk, Peter will share how AI has helped him to build high-fidelity prototypes inside a live product, ship real feature changes, and launch actual products that Make's customers have been asking for — all without an engineering background. This isn't a talk about productivity hacks. It's about what becomes possible when the barrier between idea and shipped product disappears. Featured image: Prague National Museum - [Closing Remarks](https://webexpo.net/prague2026/sessions/closing-remarks-2026/?feature=markdown) Šárka will summarise 2 days full of talks, workshops and discussions and reveal plans for 2027. - [Women in Tech Community Breakfast – open to everyone shaping products and experiences](https://webexpo.net/prague2026/sessions/women-in-tech-community-breakfast-open-to-everyone-shaping-products-and-experiences/?feature=markdown) Organised by the Women in Tech community, this relaxed breakfast session brings people together to explore how real decisions behind real products are made. Whether you're an engineer, designer, product manager, BizOps, or simply curious about how things work behind the scenes, this session is about sharing perspectives and learning from each other. We will start with a short real-world story about a technical or product decision - the context, the constraints, the trade-offs, and what didn’t... - [Free Workshop: How to prepare your codebase for AI agents](https://webexpo.net/prague2026/sessions/free-workshop-prepare-codebase-for-ai-agents/?feature=markdown) AI agents are only as useful as the context you give them. In this workshop, we'll work through a practical approach to documenting your codebase so AI can actually follow your patterns — whether you want non-technical teammates to contribute, or your team to prototype faster. We'll use real examples to make it concrete, including a documented website and a product codebase, and you'll leave with a clear starting point for applying this to your own project. What you will learn In t... - [Scratch programming workshop & kids’ corner with au pairs & lounge area for parents with babies](https://webexpo.net/prague2026/sessions/scratch-programming-workshop-kids-corner-with-au-pairs-lounge-area-for-parents-with-babies-2/?feature=markdown) Workshop: In Scratch, children will try to create animations and simple games using block programming. Required age: 6+ Kids' Corner: If your children are 2 years or older, they can hang out in our play space with our very own on-site au pairs while you attend talks. The Parents’ Coffee Lounge: The perfect hang-out spot for parents with babies and toddlers to rest and have a chat over a cup of coffee. There will be changing facilities and a microwave ready to use. WebExpo Tip: Every Web... Last updated: 2026-10-22T14:44:58+00:00