Some things you can't wireframe

• What is the talk about?

  Wolf: Wireframes are great for structuring content and demoing concepts. They help us think about important user experience aspects upfront. We can lay out and test-drive something in almost no time. We can gather feedback and iterate over and over. But here is something they can't: wireframes can't deliver the full experience.
  
  This talk is not about wireframes it's about how to identify and apply customer touchpoints throughout a service. You will witness different approaches on how to design for experience. Which UX methods help us to identify and apply touchpoints? You will walk away from this talk with a flair for transforming your visitors into customers and a better understanding of the magic behind turning a like into love.
  

• Who is it for?

  Wolf: Webworkers (Project Managers, Designers, Developers, UX Folks), CEOs & StartUps, Marketing Managers, Brand Managers.

• What will the audience get from it?

  Wolf: Whether we are designers, developers, project managers or copywriters - we are all managing expectations when we are designing for experience. This talk will introduce methods to gather insights and identify touchpoints throughout the services we create. The audience will walk away with a better understanding of the magic behind turning a like into love.

• What do you presently work at?

  Wolf: Improving HotGloo.com and our new tool Notism.io.

• Which of your existing achievements do you value the most?

  Wolf: Becoming a profitable bootstrapped business with HotGloo.

• What would you like to achieve?

  Wolf: Creating a sustainable UX suite and sharing my insights and lessons learnt to help and support others.

• What do you look forward to at the WebExpo?

  Wolf: Meeting interesting like-minded peeps and exploring CZ.

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