UX is dead! #OLIE is the Next Big Thing

• What is the talk about?

  Jiří: Does anybody know, what this so overused term, with such a general meaning, really stands for? It's time for general cleanup. And what could bring new rules to the game, if not Opinion Leader Impact Engagement?

• Who is it for?

  Jiří: Anybody who uses or wishes to use "UX" in their job description... and for everyone who has to cooperate with these guys.

• What will the audience get from it?

  Jiří: What to focus on in future if you want to be confident in your field and become genuinely beneficial.

• What do you presently work at?

  Jiří: I'm packing serious messages into sweet candy you want to taste.

• Which of your existing achievements do you value the most?

  Jiří: 29 years without killing anybody

• What would you like to achieve?

  Jiří: Calmly sit on the patio with my granddaughter on my lap and see sparkle in her eyes while i'll tell her about things I've done.

• What do you look forward to at the WebExpo?

  Jiří: Cold lunch due to so many hot topics.

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