Data obsession in e-commerce. How to earn more with analytics.
Video
People from e-commerce business love data. They enthusiastically assign requirements in order to measure everything. Many times, they don’t know exactly what they need, how it should be measured, and most importantly, how this data should be used after they get it. The road is long and enthusiasm often fades. This talk will help you overcome some of these hurdles. We’ll take an inside look at tracking an e-shop and show you some concrete practices for using this data to improve business.
Peter Jakuš
Web Analyst
ui42
Peter is interested in web analytics, Content Management Systems, e-commerce solutions, accelerating e-shops, UX, Agile development management and methods, time management, and more. He enjoys traveling. Peter studied film and audiovisual culture, and he’s a Google Partners Certified Trainer for web analytics. He works as a Product Manager for the e-shop system BUXUS, and he’s also the Analytics Lead at ui42. You may also know him as the organizer of the analytics unconference MeasureCamp in Bratislava and the e-shop accelerator MastersGate.
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