RFM analysis

RFM analysis is one of the basic methods of customer segmentation. It's relatively easy to understand and prepare - anyone can do it in Excel in about half an hour. Despite this fact, many websites and e-shops don't use or understand it. During the course of this talk, you'll learn how RFM actually works and how to prepare RFM segmentation. We'll then demonstrate a number of real-life examples showing you how to use it in your own marketing, emailing, remarketing, and customer communication.