Strategy! The Workout


A 40-minute mental workout that will sweat you through key concepts of strategy and lateral thinking and leave you dripping in useful techniques. These survival tools will help you do better problem finding, brand strategy, idea-having, and idea-explaining. It’s easy to get stuck in our habits and focus on the small things that need to get executed. But it’s also easy to get above it all to make sure our work serves a bigger purpose. These techniques will get you there. Pen, paper, and sweatbands required. Lycra athleisure wear optional.

Mark Pollard

Mark Pollard

It was 1998 on a large desert island in the middle of everyone’s other-side-of-the-world. The Sydney Olympics and the Y2K bug were coming, rave culture was disappearing, and breakdancing didn’t know where to turn. The only sane thing to do was to start a hip hop magazine and call it Stealth.

In-between magazine insomnia, Mark has worked at Leo Burnett, TribalDDB, McCann, and Big Spaceship for Levi’s, Canon, Samsung, AXE, Kleenex, Amstel, and Audi. He’s done UX, brand and digital strategy, social media and content.

Listed in the AdNews Top 40 under 40 and as one of Sydney’s Top 100 Creative Catalysts, he’s also spoken at the Cannes Lions Festival of Creativity, TEDx, AIGA HOW Design, and he’s taught on Skillshare and at Miami Ad School.

Currently alive in New York, he’s turned people-watching and deep conversation into a career. Maybe desert islands and magazine insomnia do that to people.

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