As a visual designer, what is your strategy if you hear “I don't like it” from your client? And vice versa – should you as a client pay for designs you really don't like? Is client's or designer's opinion important, anyway? And why is it that the most successful websites are rather unsightly? Join Jan to reveal the impact of visual design on delivering website's goals and optimizing conversion rates. Real-world case studies and a lot of data included!