Discussion: Unique Selling Prostitution
SAT
21.9.
13:35 - 14:10
T3 Coupé tram
T3 Coupé tram
Let’s talk about creating ads. Can you create a great ad without having a great brand or product? Do you know the Unique Selling Proposition of your product? Does your brand have a unique positioning? No? So how do you expect creatives to come up with a unique creative idea?
Tomáš Urbánek
Creative Director, Copywriter @ Triple Bang Agency
Tomáš has been working in advertising for more than 10 years. He worked on ad campaigns for brands such as O2, Krušovice, Zoot or Globus. He is creative director skilled in leading teams of more than 15 people, copywriter and ideamaker. He spent 2 years at VCCP, 5 years at 2FRESH and now he co-founded a creative agency called Triple Bang which works also for WebExpo.