Want to see your company or project in the media more? Do you wonder why much less exciting projects got much more attention and coverage?

In this workshop, we will focus on the art of media pitches – how to capture journalists' attention, get your story noticed and eventually covered.

Stephen R. Covey said, "Seek first to understand, then to be understood." And in public relations, this is true tenfold. A successful media pitch lies in the deep understanding of journalist everyday work - his goals, needs, and obstacles. And what better way to understand someone than to walk a mile in their shoes? During this workshop, you will try the job of a tech journalist, and experience the daily ups and downs of this often misunderstood profession. This hands-on experience will help you to understand what journalists are looking for in a good pitch and most importantly - why.