User onboarding is a big challenge for every app or service. Good user onboarding can rapidly boost your conversion rate and revenue. In this talk, Karel will show you every step of Freelo’s onboarding process, which took two years to craft and perfect. He’ll show you a case study of the Freelo onboarding process for registered and invited users with gamification parts, small sales steps, emails, and of course—all the data to back it up.