Roundtable discussion: Same brand, or different brands? That is the question.
Lucerna Gallery
RECOMMENDATION: The discussion is streamed on YouTube with a 360 camera, so you can also watch it here (with good audio ;)): https://youtu.be/lnHbSDsdXs8
There are many products with varying names in different parts of the world, but these are typically items with a history that will explain the differing branding. How about digital products? Global or local names? Do different meanings, different accents, colour codes or historical reasons justify the expenses and work that is related to maintaining multiple different brand names for the same global, digital product/service?
How do roundtable discussions work?
- Every roundtable discussion includes 5 active participants and a moderator to run the discussion.
- Each participant will prepare a question about the chosen topic to discuss. Please come prepared with a question and be prepared to discuss the questions other participants ask.
- The roundtable discussion lasts a total of 40 minutes, including:
o 5 MINUTES: A quick introduction from each participant about who you are and what you do.
o 35 MINUTES: Interactive discussions about each question (7 minutes per question).
- Other conference attendees are welcome to quietly watch the roundtable discussion. There will always be about 15 chairs set up for an audience. We’ll also be live streaming the discussion for attendees who can’t attend in person
Don't worry if you run out of time! Feel free to continue talking with other participants after the official roundtable discussion ends.
Pavel Hacker
Brand Manager @ Livesport
Pavel Hacker has worked in digital advertising for over 20 years. He has previously worked for Advertures, Havas Prague and BrandzFriendz agencies - often putting together teams dedicated to new forms of digital communication such as viral, affiliate, and social media marketing. He moved to Asia in 2014 to seek adventure, however, he started to work in advertising again as a co-founder, and later a CEO, of Bangkok-based full-service digital agency Bamboo Labs. He has been working with Livesport since the beginning of the Covid pandemic.