Talking PR and Digital Brand Strategy
WED
22.9.
15:00 - 15:30
Lucerna Great Hall
Lucerna Great Hall
Matt will be talking about the growing market share using content marketing for viral reach and embracing growth hacking strategies. Having spent a number of years heading up marketing at PornHub, he helped grow the brand from internet subculture into mainstream media using data analysis and insights. Anyone can buy media, but Matt will share how to earn market share.
Matt Yanofsky
PR & Viral Marketing Specialist, Managing Partner @ The Moment Lab
Matt started The Moment Lab with his friend Jared. As a PR and brand marketing specialist, Matt has over 15 years of experience across a myriad of industries converting businesses, influencers, and artists into brands. He has also written, directed, and produced dozens of viral videos.