# Session title

The future of the web: Interfaces, intelligence, and the human element

## Session URL

https://webexpo.net/prague2025/sessions/future-of-the-web-panel/

## Session Type

Conference Talk

## Talk Description

The web is shifting—fast. AI-powered agents are challenging traditional UIs, design systems are evolving into modular fragments, and our understanding of “user experience” is being redefined in real time.



In this forward-looking panel, Smashing Magazine’s Vitaly Friedman moderates a no-nonsense conversation between UX veteran Joe Natoli, full-stack developer Ariel Shulman, and technologist Krasimir Tsonev. Together, they’ll unpack:




How AI and multi-channel platforms (MCPs) are transforming web interactions



Whether traditional websites are being replaced by agent-driven UI snippets



What “Agent Engine Optimisation” might mean for the future of SEO and content strategy



Which design and development practices will endure—and which will fall away



How humans stay central in a future defined by automation, AI, and interfaces we no longer control




From the practical to the provocative, this panel offers designers, developers, and digital strategists a rare cross-disciplinary lens on what’s next for the web—and how to remain relevant within it.



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## Tags

AI & ML & Bots, Design Thinking & UX, Frontend Dev, Future of Work

## Session Focused on

Web Development: 80%, Design & UX: 60%, Marketing: 40%, Business: 40%

## Session Presenter

Joe Natoli

## Session Presenter Bio

Joe is a UX consultant, author, and speaker. Everything he does is born from nearly three decades of consulting with and training UX, design, and product development teams at some of the world’s largest organisations. Joe delivers practical advice in jargon-free language, sharing methods and advice that work in the messy reality of the real world, where we don’t always have the time, budget, or the approval we’d like.

## Session Details

### Date

May 28, 2025 5:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Great Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic