# Session title

Marketing analytics: Incrementality and MMM

## Session URL

https://webexpo.net/prague2025/sessions/marketing-analytics-incrementality-and-mmm/

## Session Type

Conference Talk

## Talk Description

How do you uncover the true impact of your marketing activities? Is it even possible to measure the real effectiveness of marketing? Are you overwhelmed by the maze of KPIs, metrics, channels, and goals? Join Jaroslav on a journey to uncover the truth hiding in your marketing analytics – with humility, perspective, and the power of statistics combined with cutting-edge know-how and real-life examples.





## Tags

Business & Growth, Data, Marketing

## Session Focused on

Web Development: 20%, Design & UX: 0%, Marketing: 100%, Business: 60%

## Session Presenter



## Session Presenter Bio



## Session Details

### Date

May 28, 2025 12:00 pm

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic