# Session title

Marketing analytics: Incrementality and MMM

## Session URL

https://webexpo.net/prague2025/sessions/marketing-analytics-incrementality-and-mmm/

## Session Type

Conference Talk

## Talk Description

How do you uncover the true impact of your marketing activities? Is it even possible to measure the real effectiveness of marketing? Are you overwhelmed by the maze of KPIs, metrics, channels, and goals? Join Jaroslav on a journey to uncover the truth hiding in your marketing analytics – with humility, perspective, and the power of statistics combined with cutting-edge know-how and real-life examples.





## Tags

Business & Growth, Data, Marketing

## Session Focused on

Web Development: 20%, Design & UX: 0%, Marketing: 100%, Business: 60%

## Session Presenter

Jaroslav Slavičínský

## Session Presenter Bio

Jaroslav is a marketing strategist currently serving as the Head of Digital Marketing at Seznam.cz, where he is responsible for the performance of marketing activities and budget planning across all Seznam services. Previously, he worked in the agency world, successfully managing numerous campaigns for major local and international brands.

## Session Details

### Date

May 28, 2025 12:00 pm

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic