# Session title

Survival kit for advertising jungle

## Session URL

https://webexpo.net/prague2025/sessions/survival-kit-for-advertising-jungle/

## Session Type

Conference Talk

## Talk Description

Kateřina and Vladimír will share 10 practical tips on how to survive in the advertising jungle. With the growing complexity of marketing, it's getting harder to navigate from brief to campaign goal and the risk of getting lost during the process is ever-growing. As they have lived in this jungle for the last 10 years, they have created the survival kit to help you reach your goals and get as effective and creative as possible.





## Tags

Business & Growth, Content, Marketing

## Session Focused on

Web Development: 0%, Design & UX: 0%, Marketing: 100%, Business: 40%

## Session Presenter

Kateřina Huňová

## Session Presenter Bio

Kateřina is an Executive Creative Director at the advertising agency Zaraguza. Her clients include brands such as Škoda Auto, Porsche, Burger King, and Kozel. She has received numerous Czech and international awards, including Cannes Young Lions, the Grand Prix at ADC Czech Awards, and the Euro Effie. Additionally, she is a lecturer at Tomáš Baťa University, where she teaches integrated marketing communication. Outside of advertising, she is a sci-fi author of the novel Sladké sny, and she is currently finishing her second book in the same genre.

## Session Details

### Date

May 29, 2025 11:00 am

### Duration

40 Minutes

### Specific Location

Lucerna Cinema

### General Localtion

Lucerna Palace, Prague, Czech Republic