# Session title

How the right design process and research drive meaningful innovation

## Session URL

https://webexpo.net/prague2025/sessions/talk-2025-peter-angelov/

## Session Type

Conference Talk

## Talk Description

The way you approach service or product design has an impact on:




Stronger customer relationships



Employee satisfaction



Brand building



Differentiation from the competition



Cost efficiency in development and marketing








In this talk, Peter will discuss the challenges many companies face when innovating their services and explore real-world examples to inspire better approaches. Whether you’re a designer, product or project manager, marketer, or stakeholder, this talk will provide valuable insights from a design agency and its clients — insights you can apply to improve your own projects and drive better results.





## Tags

Business & Growth, Design Thinking & UX, Research, Service Design & CX

## Session Focused on

Web Development: 0%, Design & UX: 80%, Marketing: 20%, Business: 60%

## Session Presenter

Peter Angelov

## Session Presenter Bio

Peter has been an integral part of ui42 for over six years, contributing to the design of "PSE"— products, services and experiences. His expertise lies in prototyping, usability testing, and design systems. Throughout his career, he has worked on projects for renowned clients, including Swiss Re, Slovenská Sporiteľňa (SLSP), Orange, Telekom, Generali, ZSSK, Asseco, DXC Technology, and many others. Passionate about sharing knowledge, Peter regularly discusses design, online business, and customer care on LinkedIn and at CX workshops organised by ui42.

## Session Details

### Date

May 28, 2025 10:20 am

### Duration

20 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic