# Session title

Hidden risks of surveys

## Session URL

https://webexpo.net/prague2025/sessions/zsuzsa-kovacs-ux-research-2025/

## Session Type

Conference Talk

## Talk Description

Surveys are quite a popular yet very dangerous research tool. Though surveys have been used successfully in scientific studies for a very long time, they can still be rather risky when it comes to fast pace learning about our users. It’s easy to think that surveys are really easy to do, but in fact, if done wrong, they can falsely prove all your hypotheses while providing the illusion of doing research. In this talk, Zsuzsa will walk you through the main risks of surveys and explain in detail what can go wrong.





## Tags

Design Thinking & UX, Marketing, Research

## Session Focused on

Web Development: 0%, Design & UX: 80%, Marketing: 80%, Business: 60%

## Session Presenter

Zsuzsa Kovács

## Session Presenter Bio

Zsuzsa is a UX Researcher, who has worked in UX since 2008. She’s had many different roles around building products but in every one, her main focus was involving users in the process early on and keeping them close. She enjoys talking to users, seeing products through their eyes, and understanding their point of view. Zsuzsa is interested in psychology, especially areas that affect research. She is also a co-organiser of the Amuse UX Conference.

## Session Details

### Date

May 28, 2025 4:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Cinema

### General Localtion

Lucerna Palace, Prague, Czech Republic