# Session title

Building an agentic competitive intelligence program: Lessons from the frontline

## Session URL

https://webexpo.net/prague2026/sessions/building-an-agentic-competitive-intelligence-program-lessons-from-the-frontline/

## Session Type

Conference Talk

## Talk Description

Most marketing teams lack the bandwidth—or budget—for a dedicated competitive intelligence function. At Ataccama, we turned to AI agents to bridge this gap, creating an "agentic competitive intelligence team" that monitors the market, uncovers insights, and empowers sales with timely guidance. In this talk, I’ll share how we built it, the pitfalls we encountered, and what really works (and doesn’t). Attendees will leave inspired with practical insights to build their own lean, AI-powered competitive program.





## Tags

AI & ML & Bots, Business & Growth, Data, Marketing

## Session Focused on

Web Development: 20%, Design & UX: 0%, Marketing: 100%, Business: 100%

## Session Presenter

Anja Duricic

## Session Presenter Bio

Anja is a Product Marketing Manager at Ataccama, a company helping organisations make smarter, faster business decisions with its Agentic data trust platform. With six years in the data management space and a background in sales and enablement, Anja brings a unique customer-first perspective to marketing. She currently leads product marketing for two products, including an AI solution, and drives Ataccama’s competitive intelligence program.

## Session Details

### Date

May 28, 2026 4:00 pm

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic