# Session title

Designing for futures that don’t exist yet

## Session URL

https://webexpo.net/prague2026/sessions/designing-for-futures-that-dont-exist-yet/

## Session Type

Conference Talk

## Talk Description

Design and code are great at solving today’s user needs, but what if your product category rewrites itself tomorrow? In a world of accelerating change and rising entropy, strategic foresight helps teams look beyond trends to map plausible futures, test their likelihood, and spot the hidden assumptions shaping roadmaps. You’ll learn a practical approach to exploring multiple scenarios, extracting scenario-specific success factors, and building future-ready customer segments, so your next product decision isn’t just data-driven, but time-driven.





## Tags

Business & Growth, Design Thinking & UX, Marketing

## Session Focused on

Web Development: 0%, Design & UX: 100%, Marketing: 80%, Business: 100%

## Session Presenter

Jiří Devát

## Session Presenter Bio

Jiří is a Czech business leader and entrepreneur. He is best known for serving as Country Manager at Microsoft and later at Cisco Systems, and has also held senior leadership roles in the aviation and banking sectors. He has (co-)founded startups in film, design, and FMCG, and most recently co-founded DSGHT.ai, an AI-powered strategic foresight platform.

## Session Details

### Date

May 27, 2026 1:00 pm

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic