# Session title

Discomfort Zone: Tower of Babel in the era of AI

## Session URL

https://webexpo.net/prague2026/sessions/discomfort-zone-2026-4/

## Session Type

Conference Talk

## Talk Description

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Václav Hodek.



So let's zoom in on one of those uncomfortable moments that might hit close to home:



Yes, AI can translate anything. The question is: Can everybody understand it? We are going to talk about why the languages are still stubbornly human. How the right translation can save a failing Chinese e-shop. And why New York detectives should speak in Moravian dialect. Don't worry. It will make sense to you, eventually.





## Tags

AI & ML & Bots, Business & Growth, Content, Marketing

## Session Focused on

Web Development: 60%, Design & UX: 60%, Marketing: 60%, Business: 60%

## Session Presenter

Václav Hodek

## Session Presenter Bio

Václav is the founder and CEO of Localazy, a localization platform used by 700+ dev teams across 80+ countries. He originally started as a mobile app developer, but got frustrated enough with broken translation workflows that he built his own solution, and somehow ended up running a 17-person remote company. CEO title aside, he still codes, answers support tickets, and helps other software teams ship multilingual software in peace.

## Session Details

### Date

May 27, 2026 2:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Cinema Small Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic