# Session title

Discomfort Zone: Running to safety

## Session URL

https://webexpo.net/prague2026/sessions/discomfort-zone-2026-6/

## Session Type

Conference Talk

## Talk Description

Life isn’t all rainbows, unicorns or idealistic LinkedIn success stories. Sometimes things go south. Come to the Discomfort Zone to discuss taboo topics with Riki Fridrich and Yoav Shmaria.



So let's zoom in on one of those uncomfortable moments that might hit close to home:



Many years ago, Yoav Shmaria's parents fled from Europe to safety. He built a team in Ukraine and then had to flee to safety from there too. What's it like to rebuild your team in Prague after that? And are we safe here? Are we safe anywhere?





## Tags

Business & Growth, Future of Work

## Session Focused on

Web Development: 60%, Design & UX: 60%, Marketing: 60%, Business: 60%

## Session Presenter

Riki Fridrich

## Session Presenter Bio

For the last 20 years, Riki has been writing frontend code, mostly Javascript. In his spare time, he likes cooking and going for long walks while listening to podcasts. He hates JQuery.

## Session Details

### Date

May 27, 2026 4:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Cinema Small Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic