# Session title

Don’t trust the bot: A human framework for evaluating AI copy

## Session URL

https://webexpo.net/prague2026/sessions/dont-trust-the-bot-a-human-framework-for-wvaluating-ai-copy/

## Session Type

Conference Talk

## Talk Description

AI can now generate entire interfaces’ worth of text in seconds. But how do we know if the words are actually good? This talk is for designers, product managers, and anyone else who already uses AI to write UX content and needs a clearer way to judge what it produces. It offers a simple, practical framework for evaluating AI-generated UX content based on five key principles: clarity, next-step guidance, reassurance, user language, and value communication.



Through real product examples, Michal will show how to spot unclear or confusing copy, refine tone and intent, and build teams’ confidence in integrating AI tools without losing the human touch. She will then show how to decide which parts of the experience deserve extra human attention, and how to use lightweight or more in-depth testing methods to check if the words actually work. Attendees will leave with a realistic way to combine AI speed with human judgment in their UX content generation workflows.









## Tags

AI & ML & Bots, Content, Design Thinking & UX, Future of Work

## Session Focused on

Web Development: 20%, Design & UX: 80%, Marketing: 20%, Business: 80%

## Session Presenter

Michal Kessel Shitrit

## Session Presenter Bio

As Head of English UX Writing at Draft, Michal spends her days juggling Figma files and crafting content for a diverse set of products. She has worked across fintech, e-commerce, and enterprise platforms, helping brands ship clear, intuitive user experiences. With a strong background in localisation, she has helped teams adapt content for global audiences, ensuring products resonate across different languages and markets.

## Session Details

### Date

May 28, 2026 1:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Great Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic