# Session title

From SEO to AIO: The new era of search visibility

## Session URL

https://webexpo.net/prague2026/sessions/from-seo-to-aio-the-new-era-of-search-visibility/

## Session Type

Conference Talk

## Talk Description

AI-powered search (AIO) is reshaping how visibility works — and why traditional SEO metrics are no longer sufficient as organic traffic declines. As search engines increasingly generate answers directly, brands may lose clicks while gaining influence. This talk introduces AIO and GEO (Generative Engine Optimisation), explains how they transform user behavior and classic SEO fundamentals, and shows how to measure success beyond traffic. You’ll see practical examples of tracking AI visibility, citations, sentiment, and competitive presence using real data sources, technical approaches, and real-world reporting.





## Tags

AI & ML & Bots, Business & Growth, Data, Marketing

## Session Focused on

Web Development: 0%, Design & UX: 0%, Marketing: 100%, Business: 100%

## Session Presenter

Aneta Holá

## Session Presenter Bio

Aneta is a freelancer specialising in web analytics and she is a Google Certified Trainer for Google Analytics 4. She thrives in tools like GA4, GTM, and Looker Studio, and she excels in web analytics implementation and reporting. Aneta is passionate about helping companies harness the power of data and actively encourages women to explore and thrive in the realm of web analytics.

## Session Details

### Date

May 28, 2026 3:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Cinema

### General Localtion

Lucerna Palace, Prague, Czech Republic