# Session title

How to get design right by doing it wrong?

## Session URL

https://webexpo.net/prague2026/sessions/how-to-get-design-right-by-doing-it-wrong/

## Session Type

Conference Talk

## Talk Description

What if the usual advice on designing UX, creating products and building teams is all wrong? What if the key to success is to ignore your users? To make products intentionally harder to use? To launch prototypes before they are ready? Or to purposefully build incompatible teams? How about doing what your stakeholders explicitly don’t want to do?

## Tags

Business & Growth, Design Thinking & UX, Service Design & CX

## Session Focused on

Web Development: 0%, Design & UX: 100%, Marketing: 60%, Business: 80%

## Session Presenter

Benjamin Rancic

## Session Presenter Bio

Benjamin is a design director, currently leading creative teams across the globe to deliver successful gaming projects at Interblock. Previously, he worked in a number of digital consultancies and design agencies in London and Slovenia for clients in banking and energy, through to telecoms and aviation, as well as FMCG and tourism.

## Session Details

### Date

May 27, 2026 11:00 am

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic