# Session title

The storyteller’s ROI: Why logic fails and narrative wins

## Session URL

https://webexpo.net/prague2026/sessions/innovation-talk-2026/

## Session Type

Conference Talk

## Talk Description

Your data is flawless. Your product is revolutionary. Your audience is bored. Innovation doesn’t stall on bad ideas. It stalls on bad communication. In this high-impact session, discover how the Innovation Storytelling method turns resistance into alignment and ideas into action. Learn to craft narratives that win over the C-suite, mobilise stakeholders, and unlock support. You’ll leave with a practical storytelling blueprint, a path to buy-in, and the confidence to communicate breakthrough ideas with precision and power.

## Tags

Business & Growth, Content, Marketing

## Session Focused on

Web Development: 0%, Design & UX: 0%, Marketing: 100%, Business: 80%

## Session Presenter



## Session Presenter Bio



## Session Details

### Date

May 27, 2026 11:00 am

### Duration

40 Minutes

### Specific Location

Lucerna Great Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic