# Session title

The storyteller’s ROI: Why logic fails and narrative wins

## Session URL

https://webexpo.net/prague2026/sessions/innovation-talk-2026/

## Session Type

Conference Talk

## Talk Description

Your data is flawless. Your product is revolutionary. Your audience is bored. Innovation doesn’t stall on bad ideas. It stalls on bad communication. In this high-impact session, discover how the Innovation Storytelling method turns resistance into alignment and ideas into action. Learn to craft narratives that win over the C-suite, mobilise stakeholders, and unlock support. You’ll leave with a practical storytelling blueprint, a path to buy-in, and the confidence to communicate breakthrough ideas with precision and power.

## Tags

Business & Growth, Content, Marketing

## Session Focused on

Web Development: 0%, Design & UX: 0%, Marketing: 100%, Business: 80%

## Session Presenter

Susan Lindner

## Session Presenter Bio

Susan is Founder and CEO of Innovation Storytellers and a leading expert in innovation storytelling. A sought-after keynote speaker and strategist, she helps leaders turn breakthrough ideas into compelling narratives that drive action. Drawing on her early work in rural Thailand and 20 years in communications, she equips global organisations to secure buy-in, resources, and impact. She also hosts the Innovation Storytellers podcast, featuring top innovators worldwide.

## Session Details

### Date

May 27, 2026 11:00 am

### Duration

40 Minutes

### Specific Location

Lucerna Great Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic