# Session title

Dear Claude: Are you my new coworker or my new customer?

## Session URL

https://webexpo.net/prague2026/sessions/karin-pribylova-2026/

## Session Type

Conference Talk

## Talk Description

How do you market a product when the customer is not a human? At Apify, Claude drafts briefs every morning, helps the team understand their customers, conducts competitive research, and assists with GTM strategies, all while using their internal product and knowledge. But Claude also calls Apify's APIs 2.4 million times a month, making the AI their fastest-growing customer.



In this talk, Karin will show you how they use Claude to build Apify Actors, how the PMM team uses them in their daily work, and how Claude is becoming their customer. Live demos and an honest look at the marketing problem everyone is trying to solve - how to get recognised, recommended, and used by AI.





## Tags

AI & ML & Bots, Automation, Business & Growth, Marketing

## Session Focused on

Web Development: 40%, Design & UX: 20%, Marketing: 100%, Business: 80%

## Session Presenter

Karin Pribylová

## Session Presenter Bio

Karin is the Product Marketing Lead at Apify - the marketplace for web data and AI tools. She leads a team of 7 PMMs that owns positioning, messaging, launches, and go-to-market strategy across the company. She partners with other teams to drive acquisition, adoption, and retention - fueling revenue and customer growth. Together with her team, she builds with Apify Actors, Agents, and Skills to scale the product marketing function at Apify.

## Session Details

### Date

May 27, 2026 5:00 pm

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic