# Session title

Non-technical PM building products with AI

## Session URL

https://webexpo.net/prague2026/sessions/peter-trenkner-2026/

## Session Type

Conference Talk

## Talk Description

Most non-technical PMs prototype in Lovable or v0 and call it a day. In this talk, Peter will share how AI has helped him to build high-fidelity prototypes inside a live product, ship real feature changes, and launch actual products that Make's customers have been asking for — all without an engineering background. This isn't a talk about productivity hacks. It's about what becomes possible when the barrier between idea and shipped product disappears.





## Tags

AI & ML & Bots, Automation, Business & Growth, Future of Work

## Session Focused on

Web Development: 40%, Design & UX: 60%, Marketing: 0%, Business: 80%

## Session Presenter

Peter Trenkner

## Session Presenter Bio

Peter is Head of Product, Growth at Make.com, where he has helped drive 4x revenue growth through experimentation and data driven iterations across acquisition, onboarding, adoption and monetisation. With no technical background, he has embraced AI as a core part of his workflow — building high-fidelity prototypes, shipping real product changes, and launching his own products that solve genuine customer problems.

## Session Details

### Date

May 28, 2026 12:00 pm

### Duration

20 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic