# Session title

Plausible is not valid: Building personas in the age of AI

## Session URL

https://webexpo.net/prague2026/sessions/plausible-is-not-valid-building-personas-in-the-age-of-ai/

## Session Type

Conference Talk

## Talk Description

This session replaces Gleb Kuznetsov's "Beauty that thinks" talk. We are finalising the details and will update this page very soon. Stay tuned.





## Tags

AI & ML & Bots, Design Thinking & UX, Future of Work

## Session Focused on

Web Development: 40%, Design & UX: 100%, Marketing: 40%, Business: 80%

## Session Presenter

Nick Fine

## Session Presenter Bio

Dr Nick Fine is a UX psychologist and user researcher specialising in evidence-led product design, behavioural modelling, and human-centred decision-making. With over two decades of experience working across enterprise, SaaS, and complex technical products, he helps organisations move beyond surface-level UX and build the right thing based on validated user needs. Dr Nick is known for his rigorous stance against checkbox research, vibes-based design, and untested assumptions, and for translating psychology and research insight into practical product outcomes. He currently works in the Office of the CTO at Adaptavist and regularly speaks on scientific design, AI-accelerated research, and the future of UX practice.

## Session Details

### Date

May 28, 2026 3:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Great Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic