# Session title

Reducing analytics noise with AI

## Session URL

https://webexpo.net/prague2026/sessions/reducing-analytics-noise-with-ai/

## Session Type

Conference Talk

## Talk Description

In this talk, Yoav will walk you through how his team at Similarweb uses LLMs and embeddings to reduce analytics noise, speed up time to insight and improve the overall user experience across their products.



You will learn practical techniques for running both paid and open source LLMs and embedding models in production, along with the optimisations, tools and tech stack that made the biggest impact. Yoav will share what worked, what did not and the lessons they uncovered while bringing these AI powered solutions to life.





## Tags

AI & ML & Bots, Backend Dev, Frontend Dev, Marketing

## Session Focused on

Web Development: 100%, Design & UX: 60%, Marketing: 60%, Business: 60%

## Session Presenter

Yoav Shmaria

## Session Presenter Bio

Yoav has been growing in the past 10 years together with Similarweb helping businesses to grow their digital marketing presence and get smarter strategic decisions based on the world's most accurate digital marketing intelligence data.

## Session Details

### Date

May 28, 2026 2:00 pm

### Duration

40 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic