# Session title

Fossils, Rockets, and Octopuses: A leadership framework for AI adoption

## Session URL

https://webexpo.net/prague2026/sessions/senta-cermakova-2026/

## Session Type

Conference Talk

## Talk Description

AI adoption isn't failing because of the technology. It is failing because of the people.



Drawing on insights from training over 14,000 professionals across CEE, from banking executives to startup founders, Senta has uncovered a surprising pattern: when asked to compare AI to an animal, people reveal their true relationship with the technology far more honestly than any survey.



From that insight comes a practical leadership framework: the Six Tribes of AI Users. Instead of the usual "users vs. non-users" split, the model identifies six behavioural archetypes, from Fossils and Defenders to Practitioners, Rockets, and the rare Octopuses who treat AI as a genuine strategic partner.



You will leave with a map of AI behaviour inside your organisation, tools to identify which tribe your teammates belong to, how to grow internal AI ambassadors, and how to guide people through the "adoption valley," where early adopters face more work before the payoff arrives.





## Tags

AI & ML & Bots, Business & Growth, Future of Work

## Session Focused on

Web Development: 0%, Design & UX: 0%, Marketing: 60%, Business: 100%

## Session Presenter

Senta Čermáková

## Session Presenter Bio

Senta is a seasoned technology executive and passionate educator and advocate for women in technology. Since 2023, she has served as CEO of Czechitas, a Czechia-based social impact organisation promoting digital skills and diversity in tech. She is also the co-founder of inspiruj.se, an innovative initiative providing training and workshops in generative AI.

Previously, Senta led innovation as Chief Innovation Officer at Deloitte Central Europe & Czech Republic and transformed Hewlett Packard's global customer programs in Silicon Valley. She holds an MSc in Biocybernetics from Czech Technical University and currently teaches Technology in Business and Society at NYU Stern School of Business.

## Session Details

### Date

May 27, 2026 3:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Great Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic