# Session title

Stop building on hope: The user needs method for building the right thing

## Session URL

https://webexpo.net/prague2026/sessions/the-user-needs-method-for-building-the-right-thing/

## Session Type

Conference Talk

## Talk Description

Most product teams don't fail due to poor design, weak research or bad engineering - they crash because they build the wrong thing on a foundation of hope. In this high-energy session, discover how unreliable self-reports and opinion-led decisions fuel catastrophic failures. Drawing on Scientific Design principles, learn an evidence-led playbook for the AI era: prioritise observed behaviour over assumptions, standardise user needs and trace every feature to measurable outcomes. Launch products that truly succeed and ditch hope for validated insight.





## Tags

Design Systems, Design Thinking & UX, Research, Service Design & CX

## Session Focused on

Web Development: 60%, Design & UX: 100%, Marketing: 100%, Business: 80%

## Session Presenter



## Session Presenter Bio



## Session Details

### Date

May 27, 2026 5:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Great Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic