# Session title

From threat to tool: A practical lessons from Slevomat’s AI shift

## Session URL

https://webexpo.net/prague2026/sessions/trusinova-braverman-2026/

## Session Type

Conference Talk

## Talk Description

As a marketplace business, Slevomat faces a real threat from AI. This talk shares the practical steps we are taking to turn this disruption into a strategic opportunity. We will explore our shift toward AI-powered services and the cultural change required to align our team with this new era. You will see the specific business impacts of our activities and gain actionable learnings on how to transform AI risks into a competitive advantage for your own organisation.





## Tags

AI & ML & Bots, Business & Growth, Design Thinking & UX, Future of Work

## Session Focused on

Web Development: 0%, Design & UX: 40%, Marketing: 0%, Business: 100%

## Session Presenter

Tomáš Braverman

## Session Presenter Bio

Tomáš has been living and breathing e-commerce and online business for over 15 years. After gaining leadership experience at Internet Retail, he took the lead of Heureka in 2013 and, over the next 10 years, transformed it into the leading e-commerce player in CEE region. Since last year, he has been leading Slevomat Group – the largest marketplace for experiences and travel deals in the Czech Republic and Slovakia. When he’s not managing major projects, he hosts a podcast where he interviews interesting personalities from the digital world and shares his unique know-how.

## Session Details

### Date

May 28, 2026 5:00 pm

### Duration

40 Minutes

### Specific Location

Lucerna Cinema

### General Localtion

Lucerna Palace, Prague, Czech Republic