# Session title

When AI becomes your data therapist

## Session URL

https://webexpo.net/prague2026/sessions/when-ai-becomes-your-data-therapist/

## Session Type

Conference Talk

## Talk Description

AI today is no longer just about automation or experimentation. When used correctly, it helps companies better understand their data, uncover hidden patterns, and make higher-quality business decisions.



This talk focuses on practical approaches to data processing that drive business growth. Through real-world examples, we will show how we address these challenges at ui42 and how AI enables us to quickly and effectively evaluate ROI, analyse product margins, predict inventory needs, and process extremely large volumes of inconsistent data from multiple sources.



The goal of the talk is to demonstrate that AI does not have to be a complex experiment, but a practical tool that brings clarity to data and turns insights into real business decisions.

## Tags

AI & ML & Bots, Automation, Data, Future of Work

## Session Focused on

Web Development: 80%, Design & UX: 0%, Marketing: 80%, Business: 80%

## Session Presenter

Šimon Zámečník

## Session Presenter Bio

Šimon is an experienced technology leader and long-standing member of the ui42 team, where he has worked since 2007. Before joining ui42, he gained hands-on experience in software development and IT infrastructure, working with technologies including C, C++, Java, and PHP.

At ui42, he grew from a web developer into the lead developer of the BUXUS e-commerce platform, now powering hundreds of international projects across markets from Japan to the United States. Today, he works as a Technical Architect, focusing on system design, solution architecture, and building sustainable development practices while mentoring and growing the engineering team.

## Session Details

### Date

May 27, 2026 10:20 am

### Duration

20 Minutes

### Specific Location

Marble Hall

### General Localtion

Lucerna Palace, Prague, Czech Republic