The secret to having great ideas

Presented by:
Edoardo Binda Zane

Workshop focus:


Workshop details:

Workshop summary

The science of creativity is a fascinating one.

Having great ideas does not depend on the tools you use, your level of intelligence, your background or some sort of innate predisposition to it.

Having great ideas depends only on two things:

  • Knowing what processes to follow
  • Knowing how to activate them


Most importantly, 90% of the job is practicing it, which is why during this workshop we will do precisely that.

You will leave the event with a thorough understanding of how creativity works in practice and how you can start applying it in your job.

What will the attendees learn?

  • The processes and the science underpinning creative thought.
  • What processes to activate to have the right ideas at the right time and how to do it.
  • How to enter a creative mode and how to enable others to develop the skills necessary to generate high-quality ideas.
  • In sum: how to confidently have the right ideas on command, regardless of the situation.

Who is the workshop for?

Managers, team members, C-level.


There are no public workshops scheduled, however, we can notify you when we have a schedule.

Are you an HR professional or team leader looking to host your own workshop in-house or hosted off-site?

      You can schedule a private workshop with one of the experts in our network, customised just for you. Just let us know a few details and we'll be in touch. 

      About your presenter:

      Edoardo Binda Zane profile image
      Edoardo Binda Zane
      Leadership and Communication Consultant

      Edoardo is a communication and leadership trainer and consultant. His focus is enabling teams and leaders to operate better in dynamic contexts and increasing their ability to generate value under pressure.Throughout his career, he has worked on and led 7-figure business and policy projects. Now, he combines that experience with other areas, such as improv and scientific research, to develop skills in teams and individuals.

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