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A. Gebrian: Cliché Breaking (30 min.)

  • Design Hall
  • cs › en

design, cliche, best practices,

The majority of important decisions today is based on cliches, myths, feelings, impressions. It's never based on facts and correct information.

If there is a fight of myth against fact, the fact will always loose. What to do with that? We should fabricate new myths, but this time, with real content.

Adam Gebrian (CZ)

Architekt at archit.cz

Adam Gebrian has been gaining experience in USA, Europe, in the Dominique Perrault Architecture, in the Maxwan (Rotterdam) and in Southern California Institute of Architecture (Los Angeles).

In the last mentioned he created three projects for Dubai, Mumbai and São Paulo. He leads Atelier Architecture at the Technical University of Liberec. During the project European Capital of Culture in 2015 he created the Black Meadow Cluster.

He likes to meet and listen to intelligent people.

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