Cut the crap

“Is your business prepared for professional publishing? Probably not.”

Design Hall 40 min


  • What is it about?

    Eirik Hafver: For almost 20 years we have written texts for the web, for almost 20 years we have failed. We have put our staff through writing courses, made style guides and participated in workshops led by content gurus. We know how to write good texts, and we have the tools to do so.

    Nevertheless, we continue to go wrong.

    The problem is: Even if we know a lot about writing, we are not organized to manage the web and especially content on the web.

  • What will the visitors get from it?

    Eirik Hafver: A toolkit that gives you control over your website, its content and the organization that you work within

  • For whom it is?

    Eirik Hafver: Web editors, information architects, designers, marketing guys... Everybody who works with the web and want to create valuable content:)

  • What do I presently work at?

    Eirik Hafver: The new website for The Norwegian Cancer Society (non profit organization)

  • Which of my existing achievements do I value the most?

    Eirik Hafver: Change the way several organizations work with the web and web content

  • What would I like to achieve?

    Eirik Hafver: Change the way organizations throughout Norway (and the Czech Republic?) work with the web and web content

  • What do I look forward to at the WebExpo?

    Eirik Hafver: Meet people

Eirik Hafver Rønjum

Senior Usability Specialist and Team Manager Netlife Research