Design for Engagement

• What is the talk about?

  Jesse James: Whether you design websites or shopping malls, hospitals or mobile phones, you're designing for people, and people want to be engaged by the products and services in their lives. But human engagement comes in many different forms, and traditional design practices don't say much about creating engagement.

• Who is it for?

  Jesse James: Anyone responsible for the user experience of a product or service, online or offline.

• What will the audience get from it?

  Jesse James: As design evolves toward delivering integrated experiences across media, designers need ways to understand modes of engagement and mechanisms for creating it. In this presentation, Jesse James Garrett looks at ways the designers of all kinds of products and services can maximize the human engagement of their work.

• What do you presently work at?

  Jesse James: I support all of Adaptive Path's creative teams, helping ensure we are delivering the highest quality user experience design work to our clients.

• Which of your existing achievements do you value the most?

  Jesse James: I am amazed and humbled by the ongoing success of The Elements of User Experience. I never imagined that it would still be around more than 10 years later.

• What would you like to achieve?

  Jesse James: I hope to always be growing my practice, evolving my approach to take on new challenges.

• What do you look forward to at the WebExpo?

  Jesse James: I am excited to meet fellow UX designers from all over Europe, to learn from them!

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