Design Beyond the Screen

• What is the talk about?

  Philip: In this introduction to Service Design I will explain what service design is and how it is different from user experience design.
  
  I will talk about design principles that are applicable beyond the screen and how they relate to user experience and service design.
  
  Finally I will talk about the realities of doing service design in the wild. I will compare the wonderful theory of service design with the harsh reality of large organisations, which often need service design the most.

• Who is it for?

  Philip: This is presentation is for anyone involved in digital or physical product or service design, that's startup founders, techies, product owners, UX and visual designers among many others.
  

• What will the audience get from it?

  Philip: Unfortunately this presentation will not give anyone a manual for designing perfect services. That's the hard part that you have to do yourself.
  
  What this presentation will give you is a new way of thinking about your product or service in a wider context than the immediately obvious one: the UI.

• What do you presently work at?

  Philip: I'm currently working for a large UK retailer defining and implementing a strategic piece of service design.

• Which of your existing achievements do you value the most?

  Philip: I'd rather ask others for that, but if I have to say, I'm pretty proud of quitting my permanent job and setting up a consultancy with two friends.

• What would you like to achieve?

  Philip: I want to make a difference in people's lives through designing technology that is truly meaningful, useful and delights.

• What do you look forward to at the WebExpo?

  Philip: Meeting interesting people, listen to inspirational talks, share knowledge and learn something new.

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