Service Design in 15 minutes

• What is the talk about?

  Adam: I'll briefly introduce what service design is, why does it matter and how it shapes today's managerial landscape.

• Who is it for?

  Adam: The talk is for all who deliver experiences of countless forms, not just products or services. This may include managers, marketers, designers, CEOs but also artists and basically anyone.

• What will the audience get from it?

  Adam: We will discuss process, methods and fundamentals of service design, so the output will be theoretical (how we think about experience) as well as practical (how do make stuff happen).

• What do you presently work at?

  Adam: With a team of great designers and researcher we develop a place where people from public services can come for innovation and inspiration for.

• Which of your existing achievements do you value the most?

  Adam: What I value most is excitement I spurred among many people since we started pushing service design in Czech epublic last year through the first book on the topic and networking events.

• What would you like to achieve?

  Adam: My goal is to push human-centered innovation into people's everyday lives. Or, in short, make life better and more free via great design.

• What do you look forward to at the WebExpo?

  Adam: As always - great folks, new topics and the overall atmosphere of the whole thing.

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