Fake Your Research

“Learn the dirtiest tricks to skew the results of your user research (and how to avoid them if you fight for the Light side)”

Design Hall Friday 9/20 14:15 30 min

Video sponsored by Websupport

What is the talk about?

Adam: Bias in user reserach is a nasty thing that can render the whole project useless. I will go through all phases of research - planning, data collection and analysis - and show examples of habits you really should avoid unless you wanna fake your own research.
Who is it for?

Adam: Anyone conducting user research - both qualitative and quantitative.
What will the audience get from it?

Adam: After listening to this talk, visitors will be able to recognize major research faults, both when planning their own research and when receiving research results from someone else.
What do you presently work at?

Adam: Fighting for users' rights, destroying bad design.
Which of your existing achievements do you value the most?

Adam: Building the largest and the best agency-based UX team in the Czech Republic
What would you like to achieve?

Adam: Let businesses embrace UX into their DNA, have them focus all their effort on people and their needs.
What do you look forward to at the WebExpo?

Adam: Energy, inspiration and fun in the Design Hall.