Strategic design. Probes, coaxing & manipulation

• What is the talk about?

  Oli: This talk will how to create a strategic vision for a product / service, and then take that vision though a series of strategic design tools to guide its journey though production to release.
  Including:
  - What strategic design is and why its important
  - What is the 'Purpose'
  - How to create design principals for a project which can be used to aid feature ideas, prioritisation and design
  - Working with stakeholders to translate solutions back into requirements
  - Frameworks for collaborative design

• Who is it for?

  Oli: Design & development practitioners
  Stakeholders and product owners
  
  Anyone who wants to create a strategic vision and plan an route to getting it brought to life.

• What will the audience get from it?

  Oli: Understanding of strategic design
  Creating design principals
  Identifying the difference between a solution and a requirement
  Creating frameworks to aid production
  Minimum Viable Concept
  Lean methodologies & MVP
  

• What do you presently work at?

  Oli: I'm an independent consult, which means that I go and work with a range of agencies and organisations helping them define problems and create solutions. Such as BskyB, Tesco, UBS.

• Which of your existing achievements do you value the most?

  Oli: The ability to think differently and inspire others

• What would you like to achieve?

  Oli: A good work life balance, while creating some behaviour changing products

• What do you look forward to at the WebExpo?

  Oli: Meeting interesting people and seeing a wide range of inspirational material

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