Universal Analytics

• What is the talk about?

  Jan: I will introduce Universal Analytics - the new generation of Google Analytics.
  
  I'll summarize the difference between old Google Analytics and Universal Analytics shortly. I'll generaly explain new possibilities the system comes up with. Then I'll evaluate the current status. I'll introduce brand new functions, present most important techniques, show persisting limitations. I'll try to predict next steps and further evolution of the Universal Analytics.

• Who is it for?

  Jan: Web analysts, data miners, online marketers, web developers.

• What will the audience get from it?

  Jan: Attendees will get insight into how Universal Analytics work, how they can apply it to their business, realize hot news to the system and current limitations.

• What do you presently work at?

  Jan: We currently develop and maintain public projects like eXtra.cz, Ticketon.cz od Homesweethome.cz. Also run background projects based on data imports and integrations for Google Adwords or Google Analytics. Our consulting division provides marketing and analytics support to many other e-commerce companies.

• Which of your existing achievements do you value the most?

  Jan: My child, wife & company.

• What would you like to achieve?

  Jan: More children, more wives, more companies.

• What do you look forward to at the WebExpo?

  Jan: Meeting interesting people. Networking.

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