Defining Product Success: Using the HEART Metrics Framework

Defining success with the right product metrics is vital to agile development, but choosing the right metrics to track is often difficult. In this talk, we’ll look at how you can implement the “HEART Framework” first popularized by UX researcher Kerry Rodden at Google Ventures. Once you understand the basics, the framework is an easy way for UX Designers and Product Managers to ensure they’re looking at product metrics through the entire user lifecycle instead of only a single point.
Topics covered are: – Why defining success with product metrics is vital to iterative development – What the HEART Framework is, when to use it, and how it works by encouraging you to set goals, identify signals, and define metrics – A full fledged example of a HEART framework implemented on a fictional product