Democratization in graphic design
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Idea Designer & Brand Architect
Video
Technology has given many people graphic design as a instrument of self expression. Visual communication has become independent and ever-present. A highly competitive, creative industry has appeared, where players compete not only on talent and quality of ideas, but also the method of selling those ideas, as well as the ability to control cutting edge technologies.
These days, who is a designer? The current mediums of visual design (graphic design, typography, work with photography or video) have become as available as written word. Has design become a new level of literacy? Will it become a tool of ideology or politics? Who decides what is good or bad design? And does the designer bear responsibility for the environment that he creates around us?
Lumír Kajnar, Idea Designer & Brand Architect
After completing his studies, Lumír Kajnar launched his career, working as a graphic designer for prominent agencies like Young & Rubicam and Leo Burnett. He now works as a freelancer, focusing on corporate branding. He created the logos for Česká pojišťovna, Česká rugbyová unie, and AVG. He's also responsible for Kooperativa's brand identity and the new payment cards of Česká Spořitelna. He has won the Louskáček and Golden Drum prizes multiple times, has been nominated twice for a Cannes Lion, and his business card designs did well in the For Print Only competition in Austin, Texas. Last year, he grabbed a bronze medal at the European Design Awards for a logo he created for the Prague espresso bar, EMA.