Don’t miss the time, or why you need to know Programmatic Advertising
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Founder and CEO
at
INBORN
Video
Do you know how PPC, SEM, RTB, and programmatic advertising are connected? Are you able to recommend which online advertising channels to focus on? The jungle of online marketing terms is becoming larger and more colorful. It’s no wonder, it’s so easy for us to get lost in. Whether you are already working directly in the field of online advertising, or you simply want a good overview, PPC is no longer enough. During this talk, you’ll learn everything involved in programmatic media buying and why it is so important for you to know.
Ondřej Sláma, Founder and CEO at INBORN
Ondřej entered the world of online marketing in 2006 as the editor-in-chief of an online magazine, where he was not only responsible for content, but selling advertising space as well. He decided to build on his interest at an international agency, where he started to explore SEO. Soon after, he was put in charge of an agency team in the UK. After returning to the Czech Republic as a freelancer, he accepted the challenge of learning and managing PPC campaigns for the company DATART. So began a successful career with a particular focus on paid advertising. Ondřej became a Google certified trainer and is a co-founder of the think-tank Young Heads. In 2011, he founded the agency INBORN, which is currently one of the leading agencies on the market specializing in programmatic advertising.